Conversations good - business good

Dear Reader,

Welcome to issue 65 of #SupplierPost(s) ?? - the supplier newsletter with information and thoughts for MICE marketing and sales in a changed market. Yours Peter

In the dazzling world of the MICE industry, a culture has emerged that is heavily influenced by luxurious incentives and the pursuit of extraordinary experiences. Organizers compete with increasingly lavish offers, from complimentary stays in exotic 5-star hotels to extravagant side programmes, to attract attendees. This trend has led to a shift in focus: away from business exchange, towards a competition for the most spectacular event. Yet amidst this glittering frenzy, there is an initiative that takes a different path: the MICEboard professional events.

MICEboard champions authenticity and substance over ostentation and prestige. As the market cannibalizes itself, attracting more freeloaders looking to benefit from the desperate efforts of providers, MICEboard events pursue an approach that prioritizes real value and sustainable exchange. This article aims not only to shed light on the issues of current trends, but also to highlight the unique value that MICEboard professional events offer to suppliers and how they stand out from the crowd.

We will discuss how MICEboard, with its focus on content depth, business seriousness, and the promotion of genuine business relationships, provides an alternative that promises substantial benefits not only for attendees but also for exhibitors and sponsors. It is an argument for quality over quantity and a return to the core values of business events.

MICEboard professional events distinguish themselves in the fast-paced and often superficial world of the MICE industry through a profound and lasting promotion of their participating exhibitors, also known as suppliers. Unlike many other events that focus on the quantity of attendees or the glamour of the setting, MICEboard concentrates on building long-term business relationships and the targeted presentation of suppliers before, during, and after the events. This approach provides crucial added value for all involved and sets new standards in the industry.

Exclusive Presentation in MICE Media Channels

A key element that sets MICEboard professional events apart from others is the comprehensive introduction of participating suppliers in its own MICE media channels, as well as in major social networks, via newsletters, and on the MICEboard community website. This strategy allows not only for the exhibitors to be highlighted during the actual event but also provides a platform before and after the event, where they can present their offerings and services to a broad and relevant audience.

Why is this strategy so important?

The targeted introduction of suppliers ensures that event planners, who have a genuine interest in the exhibited products and services, can make an informed decision to participate. This leads to a higher quality of business relationships formed at the events. Additionally, suppliers benefit from increased attention beyond the event itself. Pre- and post-event coverage in the MICE media channels sparks the interest of further event planners and generates additional inquiries. This creates continuous value and visibility for the exhibitors, extending far beyond the actual duration of the event.

Unique Benefits for Suppliers

This thoughtful approach offers a range of unique benefits for the suppliers:

1. Targeted Visibility: By presenting in the various MICE media channels, suppliers reach a specific and interested audience.
2. Long-term Value: Increased attention and visibility before and after the events lead to enduring business relationships and continuous inquiries.
3. Qualified Leads: The introduction enables targeted engagement with event planners who already show a concrete interest in the suppliers' offerings.
4. Brand Building: Continuous presence in the MICE media channels supports the development and maintenance of each supplier’s brand.

This strategic and holistic promotion of suppliers significantly differentiates the MICEboard professional events from other sales events and forums. It highlights the importance of quality and sustainable relationships in the MICE industry, at a time when transience often prevails. MICEboard thereby sets new standards for the presentation and promotion of exhibitors in the event industry, with the goal of creating real and long-term value for all stakeholders. The landscape of MICE sales events and forums is marked by a plethora of offerings that differ significantly in their approach and objectives from the MICEboard professional events. A central aspect that deserves comprehensive analysis concerns the introduction and perception of exhibitors prior to the events.

The Usual Practice at MICE Sales Events

At many MICE sales events, the focus largely rests on the perks of so-called Hosted Buyer Programs. These programs aim to attract participants with various benefits and incentives. A significant feature of these events, however, is that exhibitors who will be present are barely, if at all, introduced in advance. Participants often do not know whom they will be doing business with until the time of their registration. This practice leads to a series of challenges and limitations:

1. Lack of business motivation: Without knowledge of which companies are participating as exhibitors, the decision to attend can hardly be based on business interest. The choice is made more on the basis of the amenities offered or the location.
2. Absence of public perception: Exhibitors remain in the background until the event, and often during it. There is no public introduction or perception, which greatly limits visibility and potential business benefits for the exhibitors.
3. Self-inflicted anonymity: In 9 out of 10 cases, exhibitors do not communicate their participation in advance. This results in a lack of questions about the "why" of their participation. A cycle of anonymity and lack of engagement emerges, limiting the opportunities for meaningful business relationships.

The MICEboard Approach: A Clear Differentiation

In contrast, the practice of MICEboard professional events places a transparent and active introduction of participating exhibitors at the forefront. This strategy not only allows for targeted participation based on business interests but also promotes prior interaction and networking between exhibitors and participants. Pre- and post-event coverage of the exhibitors in MICE media channels creates a continuous presence and visibility that extends far beyond the actual event.

This differentiation is crucial as it lays the foundation for an event where business objectives, not amenities, are the priority. Thus, MICEboard professional events provide a platform that focuses on real value and sustainable business relationships – a contrast to the common practice in the MICE event industry, which often places short-term incentives over long-term business opportunities.

In the world of MICE events, where competition is fierce and the choice of events seems endless, MICEboard professional events stand as beacons of efficiency and quality. These events are characterized by a careful matching of supply and demand, unparalleled in the industry. They offer a platform that not only maximizes business potential, but also minimizes scatter loss – a crucial advantage in today's fast-paced business world.

A Precise Matching of Supply and Demand

A key feature that distinguishes MICEboard professional events from others is the exclusive participation of international suppliers as exhibitors and qualified event planners from Germany, Austria, and Switzerland as participants. This specific setup guarantees that the events accurately match the supplier group with the right demand group. For international suppliers genuinely interested in expanding their business in the DACH markets, MICEboard events offer an unparalleled opportunity to establish qualified contacts and build impressive business relationships.

Unique Contacts with High Business Potential

At MICEboard events, suppliers can make up to 40 contacts – a number comparable to other sales events. However, there is a significant difference: the contacts at MICEboard are more qualified and promise a significantly higher business potential. This is ensured by the careful selection of participants who not only have a genuine interest in international business but also demonstrate this through their regular event activities abroad.

Diverse Event Formats

MICEboard offers international suppliers access to two special roadshow events in Düsseldorf and Munich, an event focused on sustainability in Geneva, and an exclusive sales event at the end of the year in Malta. This variety of events allows exhibitors to present different aspects of their offerings and focus on topics of particular interest to their target groups.

Call to Participation

For international suppliers in the MICE industry looking for a platform that promises genuine, qualified business relationships in the DACH markets, MICEboard professional events offer the optimal solution. With an exclusive focus on high-quality contacts and a clear emphasis on the right target groups, MICEboard events represent a new era of business opportunities in the MICE industry.

Do not miss this opportunity and secure your place as an exhibitor at the upcoming MICEboard events. Experience the difference that qualified contacts and targeted business opportunities can make for your company. Register now and discover the potential that MICEboard professional events hold for your business. Contact: [email protected]

Supplier Post ??

This newsletter is aimed at suppliers from the MICE industry. It aims to stimulate, criticize and confront. It does not want to embarrass anyone, but to encourage out-of-the-box thinking. To have the courage to critically question the existing and to question methods of MICE marketing and sales.

It is not about right or wrong. It's about securing the future of an industry. If you are a MICE supplier, we would be very happy to hear your opinion on the topics.

The newsletter is published every 14 days and aims to stimulate thought with an article. Thank you for your time, we wish you a successful week!

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