Conversations on EMPLOYER BRANDING with Sarang Brahme

Gist of THE HIRING HOUR - WEDNESDAY MARCH 1st

GUEST SARANG BRAHME - Employer BRANDING Expert

On Corporate Brand and Employee Brand?

Corporate brand impacts employee brand, and good organizations use their corporate brand to build employer brand. This reciprocal relationship ensures that customers trust the company's products or services, and its employees are happy with their work experience, which translates into better customer service and productivity.

The values and culture of an organization shape its employer brand, and corporate brand content, such as what the company stands for and what it does, influences candidates' and employees' decisions to join or stay with the company.

Employer branding is not just a recruitment tool; it is an inside-out concept built by employees' experiences, leadership's behaviors, culture, and underlying values. It is critical to look inside the company first and work on building a good culture, experience, and role models that sustain long-term growth. Employee branding is not a tool to create a good perception; it is to give the right perception.

Blindly doing employee branding could lead to a Glassdoor review that does not reflect the company's reality, which would impact the trust people have in the company. It is essential to give employees a good experience and listen to their feedback through tools such as employee and pulse surveys.

This helps understand gaps, challenges, and issues that need fixing. Finding good employee and leader advocates who are influencers in the market, including CEOs and founders, also helps build employer brand trust. In summary, a company's corporate brand impacts its employee brand, and a good corporate brand leverages its employer brand.

Building a good employer brand is not just a recruitment tool; it is an inside-out concept built by employees' experiences, culture, and values, and it is critical to give employees a good experience and listen to their feedback.

On mismatch between what is being Said and whats on ground

Marketing and communication tools have become sophisticated, allowing for external and internal listening to gauge the perception of a brand. However, there is a thin line between managing and enabling employee voices. Enabling is more important as people do not want to be dictated by their employer on what to say. The concept of employee advocacy is about finding internal influencers and advocates and enabling them to share company stories, their experiences, and become thought leaders in the market. This is a win-win situation where the company gives them content and tools to talk about, and employees share their authentic experiences. Providing opportunities for employees to share their experiences externally through social media and other platforms can increase their visibility and promote their voices. However, it is important to note that enabling does not mean dictating what employees will say. Ultimately, the outcome will depend on the experiences provided, and if they are positive, the outcome should be good.

The link to HIRING HOURon March 8th - https://www.dhirubhai.net/events/thehiringhour7034305277097111552/