THE CONVERSATION STARTER

By Wayne Slavitt - Certified Exit Planning Advisor | Author | Keynote Speaker

As a trusted advisor, your clients look to you for advice and direction in areas that will benefit their business and grow their value. In fact, when you demonstrate special care and concern for the future of your client’s business, you positively differentiate yourself from the competition. It truly is one of the main reasons that your clients prefer to work with you.

Let me offer two well-known facts in the area of exit planning. The first is that up to 80% of the companies that attempt to sell each year are unsuccessful. The second is that, without exception, your client will one day not own his or her company.?

So, given the fact that the odds are against your client for a successful sale and knowing that some type of transaction or event related to the ownership of the business will happen in the future, it behooves you to advise your clients to get the process started to prepare for the eventual sale of their companies.

In addition to the low probability of a successful sale and the eventuality of non-ownership, the process of preparing a company for sale takes time. And the more time your clients can allocate to preparing their companies for sale, the greater the impact on business value.

So how do you begin this conversation with your company-owner clients? The most impactful way to start a conversation with a client to prepare for an eventual sale is to simply and sincerely show you care. Exit planning is a very sensitive topic for many business owners. An eventual sale often rings the mortality bell loud and clear. Broaching the subject of eventually selling a business can be very sensitive and daunting to a client; it is why many business owners simply put off the inevitable and leave it to worry about tomorrow.

As a trusted advisor, you can begin this conversation sooner than later to ensure that your client is able to put his or her business in the best possible light when the actual sale transaction does take place.

I wrote my book,

“Run It Like You’ll Sell It: Adopting the Seller’s Mindset to Maximize the Value of Your Business”, as a guide to business owners and their trusted advisors in preparing for the eventual sale of their companies. It’s an easy read at 138 pages, with some great stories and an easy flow of information that will not intimidate or overwhelm.?

Join other trusted advisors who are using “Run It Like You’ll Sell It” as a “conversation starter” with their clients. Providing select clients with my book enables you to get the planning process started sooner and to demonstrate that you are aligned with their interests and needs.?

Would you like a free copy of “Run It Like You’ll Sell It”? I am giving out free copies to two audiences:

1. Companies with annual revenues of at least $5 million
2. Professional/trusted advisors with such clients

If you qualify, please click here (https://primemarkgroup.com/the-book ) to get your free copy. DM me if you would like to discuss receiving more than one copy of “Run It Like You’ll Sell It”, if you would like to host an event with me and your clients, or if you would like to discuss a specific client opportunity.

The most difficult part of any journey is that first step. Let’s get started. The clock is ticking!

#businesssale #conversationstarter?#exitplanning #WayneSlavitt #ThePrimeMarkGroup #LuminaryLeaders

About the Author, Wayne Slavitt:

Wayne Slavitt is an expert in maximizing business value. Over the past 40-plus years, Wayne has been involved in numerous and diverse entrepreneurial projects in both principal and advisory capacities. Wayne’s broad involvement on both sides of the aisle ranges from executive positions as CEO, CFO, and corporate controller, to consultative roles as an investment banker, specialized business professional, and company founder.

Wayne has extensive public speaking experience, having been a frequent lecturer for Vistage and its predecessor company, The Executive Committee, as well as the keynote speaker at the ECRM Conference and a featured lecturer at Medtrade. Wayne’s new book, ”Run It Like You’ll Sell It:?Adopting the Seller’s Mindset to Maximize the Value of Your Business” instructs business owners and their trusted advisors on how to properly prepare for an eventual sale of a company to achieve peak results.

Through his consulting company, The PrimeMark Group, Wayne provides exit planning consulting services to successful companies with revenues of $5 million to $100 million in a variety of industries.

For media, appearances, and booking Wayne Slavitt to speak at your next event or join as a guest on your Podcast/ Radio Show - Contact Shelly Harrison - Luminary Leaders: Direct 909.519.3712 - [email protected] - luminaryspeakers.com