[???? EN Edition] The Conversation Connection - ?? Conversational Commerce = Your Competitive Edge

Modern consumers are leaning towards?messaging as their preferred mode?of communication, shopping, and purchasing online. A conversational commerce strategy rooted in peer-to-peer conversation, social selling, and engagement enables you to?curate hyper-personalized connections?that meet consumers where they are.?

As a result, this has single handedly become the best vehicle for exceeding customer expectations without sacrificing scalability–i.e.?cutting costs while driving revenue.?Read on to discover strategies you can be using now to deliver on both of these goals.

Spotlight

Cut Costs & Drive Revenue: How Conversational Commerce Gets You Big Wins

Creating new revenue streams is no easy task. Although there’s no one-size-fits-all solution, a great place to start is with low-barrier messaging channels and?conversational commerce tactics.?

Here’s 3 you can implement now:

• Brand advocates, a.k.a your biggest product enthusiasts ready to assist browsers with?personalized recommendations and expertise?via messaging on demand.?
• Connected in-store sales associates?equipped to?handle online requests?via video or live chat.?
• Live shopping events?that engage your website users while?continuing to drive conversion?on the replays.

Get started putting these strategies into practice & tailoring them to your business with this guide.

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A Closer Look

Independent, On-demand Brand Advocates?

A key piece to a strong conversational commerce strategy is?social proof. Having current customers that recommend and vouch for your products or services goes a long way towards driving that final decision to purchase.?

Here’s a?snapshot of how this can be infused?throughout a digital customer experience:?

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Client Success

Relieve Service Requests While Boosting Online Sales

That's the lofty challenge that leading leisure, travel, and tourism company TUI.com solved with one simple conversational commerce strategy: implementing an?omnichannel, AI-powered messaging suite on their website?to offer visitors booking help.

?? Read the success story

Top Reads

3 Winning Strategies for Engaging Your E-commerce Website Visitors

With a constant stream of information at their fingertips, holding shoppers’ attention is a difficult task. When done right, automating your lead-gen efforts with conversational AI is an underrated way to accomplish this. Discover this and more, like effective conversational marketing strategies for boosting customer engagement. ?? Read the article

The Future of Commerce Belongs to Connected Sales

Enhancing the digital shopping journey has become a brand necessity. But breaking through the endless white noise to catch a buyer’s attention is easier said than done. Learn how customer experience strategies are evolving to bridge the gap between digital and in-store shopping.??? Read the article

Fashion is Looking to Crack the Code of Conversational Commerce

The fashion industry experienced great uncertainty during the height of the pandemic. Now in 2023 and beyond, fashion has regained its footing, bringing a whole new set of opportunities and challenges–the digitization of sales, influencer marketing, evolving customer expectations, and a new customer journey. ?? Read the article