Conversation Chronicles | September 2024
A major tech event unfolded last week. Apple's iPhone 16 launch sent ripples through the tech world, creating a buzz that was hard to ignore. But while the sleek new device stole the spotlight, a game-changing development quietly slipped into the limelight alongside it. Enter iOS 18, Apple's latest operating system, which brought with it a communication revolution: RCS messaging support for iPhones.
Say goodbye to the green bubble and hello to cross-platform messaging bliss!. And guess what? We're joining the party with our DIY bot creation for RCS business messaging. Because why should humans have all the fun in this new conversational playground?
Speaking of fun, we've been having a blast over here at Gupshup. Meta just crowned us their Partner of the Year... again! That's right, we're on a two-year winning streak. It's almost like we know a thing or two about keeping conversations flowing smoother than a buttered-up chatbot. Curious about our celebration? Our trending posts are spilling the tea – check them out!
Now, let's talk turkey... or should we say, festive fowl? The holiday season is approaching faster than you can say "Black Friday deal," and we know as a marketer you’re probably juggling multiple things. But fear not! Our latest blog is your secret weapon in the battle for customer attention. We're dishing out tips and tricks to help you brace up for the festive season with conversational commerce. Because in the age of two-way communication, it's not just about shouting your deals from the rooftops – it's about creating a dialogue smoother than grandma's gravy.
Also, don’t forget to test your chatbot knowledge with our quiz. There’s a lot to unpack in this edition. Let’s dive in…
Featured Read
Conversational Commerce: Elevate your festive season with winning campaigns
This festive season, build long-term relationships with your customers with Conversational Commerce. By leveraging AI-driven chatbots and virtual assistants, businesses can gain insights into customer preferences and provide tailored recommendations. An omnichannel Conversational AI chatbot, such as a WhatsApp bot, can streamline all e-commerce activities and reduce friction at customer touchpoints.
Solution in Focus
Interactive bots to elevate your RCS campaign
To double the excitement of RCS’ availability on iPhones, we are launching DIY bot creation (in beta) for RCS campaigns, inside Gupshup’s very own bot studio. RCS messages are going to reach a much wider audience now and with this feature we are empowering enterprises to craft engaging, interactive experiences at scale.
Quiz Time
a) ALICE?
b) ELIZA
?c) PARRY
?d) RACTER
2. When the first iPhone was released in 2007, it didn't have which of these now-essential features?
a) Camera?
b) App Store?
c) Touch screen?
d) Wi-Fi capability
3. In what year did the development of RCS (Rich Communication Services) actually begin?
a) 2007
?b) 2013?
c) 2016?
d) 2020
Customer Spotlight
Gupshup’s Gen AI solution automates 75% of customer queries for Philippines’ leading neobank
The integration of Gupshup’s ACE LLM? led to significant improvement in? productivity of Tonik Bank’s in-house customer care by 4.3 times, allowing them to focus on more complex issues. Customer query management became more efficient, with nine out of ten queries being handled through the in-app chat. The initiative is expected to save over USD 20 million in operational costs over the next three years for the bank.
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Recommended Reads and Watchlist
Price Change for Marketing Messages from 1st October: A Call for Higher Standards
If WhatsApp marketing is your favorite tool in the growth hacking arsenal, then you must read this. From 1st October onwards, the unit cost of marketing messages on WhatsApp is set to increase, emphasizing the need for targeted, interactive messaging. It’s time to shift from one-way basts to more 2-way and personalized conversations.
A Quick Guide to WhatsApp Business Marketing
WhatsApp Business Marketing is your key to enhancing customer relationships through direct, real-time communication on? the popular platform. Businesses use WhatsApp Business Marketing to connect with customers through personalized, real-time communication by sending updates on new products, special offers and quick customer support.
Video: 5 Hacks to Ace festive Season Sale with Gupshup
Lights, laughter, and limitless conversations—it's time to make this festive season unforgettable! This festive season, go beyond just greetings and create conversations that matter. Watch our video to discover how to captivate your audience and build lasting connections with these 5 festive conversational hacks.
Surprising Stat of the Month
Number of WhatsApp Business downloads worldwide from 2018 to 2023
Vocal for Social
Here are our top trending LinkedIn posts from this month
Industry Insights
The Economics of Generative AI
The monetization of Generative AI has been a matter of debate among tech columnists. In this article, Stephanie Kirmer examines OpenAI's potential $5 billion loss and questions whether generative AI will thrive as a product or merely as a feature in existing technologies. With significant investments at stake, Kirmer warns that without sustainable business models, essential innovations may be sidelined in favor of quick profits.
Upcoming Events
India’s largest technology event- the India Mobile Congress is knocking at our doorsteps and we’re proud to be exhibiting there. Meet us at Booth no- 4.1.37
And if you’re in Johannesburg during 16-17 October, Let’s catch up at Seamless Africa- a dynamic summit bringing together the converging worlds of payments, banking and fintech. Find us at Booth no K-34
Answers to Quiz Time
1.b) The first chatbot, named ELIZA, was created in 1966 by Joseph Weizenbaum at the MIT Artificial Intelligence Laboratory.?
2.b) When Apple introduced the iPhone in 2007, it didn't have a native App Store. Steve Jobs initially envisioned the iPhone as a closed system, believing web apps would be sufficient. He was opposed to native third-party applications, concerned about the potential for malware and the difficulty of controlling the user experience.
3.a) RCS (Rich Communication Services) has been in development for much longer than most people realize. The GSM Association (GSMA) actually began work on RCS back in 2007, long before smartphones and messaging apps became ubiquitous.?
Thank you for making it till here.
Till we meet next ??