In Conversation with Aprajita Bhargava Bhasin, CEO, The Stage Prop

The Stage Prop brainchild of East Lifestyle- One of India's leading boutique brands in the luxury furniture design and manufacturing segment, now enters the luxury rentals business.

The Stage Prop is a rental company catering to requirements of film sets, TV commercials, company videos and home staging for interior designers and high-end real estate sellers. They provide daily and long-term rentals at special discounted rates.?

This women-based company, led by Ms. Aprajita Bhargava Bhasin, aims at meeting the requirements of shoots in Bangalore and nearby areas.

From luxury furniture including sofas like leather chesterfields, tables, beds, etc to unique decor accessories, including mega-size rugs to Victorian-era high-end lamps, The Stage Prop provides a one-stop solution to all shoots and staging requirements.

The daily rentals are also kept very affordable to help the production companies have a fair chance to rent more within their given budgets.

?Ex - Anchor at DD National and International RJ at All India Radio and Chief Operation Office at East Lifestyle, Aprajita says 'As a luxury furniture brand, I often use to get inquiries for furniture rentals for specific shoots in Bangalore, and I use to see how set directors struggle for the complete set requirement, this led to the idea of The Stage Prop, where it's not about just any furniture on rent, but about picture perfect products along with various accessories to provide an easy solution to this problem’

While Mumbai is booming with such options, Bangalore is now growing in the production industry with more shoots happening in the area.

As a new brand, we are slowly increasing our inventory to have more options and to provide Bangalore shoots with an easy way of renting their requirements. Since we have our manufacturing facility, we can also custom make furniture including a working kitchen and bathroom as per requirement for film sets and long-term shoot requirements.'

'My husband, Mr. Kabir Bhasin - Co-founder of FURLENCO, India's first furniture rental company in the residential segment, helps me with understanding what it takes to have a rental business. It takes more than just listing items for rent, it's managing clean inventory, packaging, delivery, insurance, damages, thefts, client relationships, etc..'. –?says Aprajita.

The stage prop only puts quality products for rent, after every shoot, all products are checked for damages which are first repaired before renting them out again. All fabric products are dry-cleaned after every use. The daily rental is for 36 hours instead of the usual 24 hours keeping in mind the transportation time as well, working in favor of the consumer.

The Stage prop within the first month of its operation has already had its products rented for shoots including advertisements of Xiaomi, Zest Money, and Duroflex Mattress to name a few, besides being rented for home staging and interior design shoots by Bangalore-based designers and photographers.

The Stage Prop is based out of Bangalore and they manufacture 90% of their furniture items from their parent company - East Lifestyle, which is a name known for its unbeatable quality in the luxury furniture market. Accessories are sourced from across the world including rugs from Morocco, and paintings from Bali besides local sourcing as well.??

To learn more about them, visit their website - www.thestageprop.com or visit them at their studio in Koramangala, Bangalore.?

The content put up on this page belongs to The Stage Prop