CONVERGENCE — Another way of finding out the right customer.
There are more chances to buy a home appliance from Amazon if it’s advertised to both me and my wife.
If BookMyShow advertises a movie which they know that most of my colleagues have already seen, there are more chances for me to book the ticket.
Convergence, a concept, does this by converging existing customers data and creates a connected customers network. This will help in promoting products based on cumulative needs.
Read more at: https://medium.com/@sajithamma/convergence-another-way-of-finding-out-the-right-customer-9cffc6449992