Controlling the Narrative: A Photographer's Guide to Setting Prices

This article is 100% written by AI about?Episode 20 of Workflows?with Fer Juaristi .

In episode 20 of the Workflows podcast, host Scott Wyden Kivowitz speaks with Fer Juaristi, a wedding photographer from Mexico who has been shooting weddings for over 17 years. Throughout the episode, Juaristi provides insight into his workflow and creative process, as well as his personal experiences and struggles within the wedding photography industry.

One key takeaway from this episode is Juaristi's emphasis on prioritizing quality over quantity. He advises photographers to take their time with post-processing in order to deliver a final product that they can be proud of. He also suggests focusing on sending sneak peeks, a slideshow, and then the full gallery to clients in order to guide them through the important moments and story of their work.

Another important aspect of Juaristi's workflow is controlling the narrative and showcasing his signature style. He recommends selecting the best images that showcase his artistry and delivering them in a way that justifies his higher prices compared to other photographers. He also creates personalized proposals with the couple's names, dates, and photographs, and sends customized links on pricing instead of generic PDFs or links.

Throughout the episode, Juaristi also shares his personal experiences and struggles within the wedding photography industry. He discusses his social anxiety and discomfort in fancy settings, relying on his camera as a shield. He also talks about the pressure to create amazing portfolio-worthy images while solving problems and dealing with the chaos and bad lighting of a wedding day.

Despite these challenges, Juaristi remains passionate about his work and thrives on the challenge of creating something unique at each wedding he shoots. He also finds inspiration in seeing other photographers, both experienced and new, rocking in their field.

Overall, this episode provides valuable insight into the workflow and creative process of a seasoned wedding photographer. Juaristi's emphasis on quality over quantity and controlling the narrative can be applied to other areas of photography as well, providing valuable advice for photographers at all levels. Additionally, Juaristi's personal experiences and struggles serve as a reminder that even successful photographers face challenges and uncertainties in their work, and that it's important to prioritize self-care and creativity in order to continue to thrive in the industry.