Controlling the narrative

Wednesday 1/8/20...

I've been wanting to develop an email marketing strategy - triggered drip campaigns - for months now. The problem is, I've been so inconsistent with my message that it's been difficult to justify the investment, both in time to develop (and repeatedly update) the content and money to unlock the necessary platform.

I have several calls to action, including:

• Vendor referral services
• Join our partner network
• Register for the newsletter and join the #MillionOne community (soon to be podcast too!)
• Share your story with the community
• Reach our community through sponsorship of those assets

Every conversation is different, so I'm still very much in the process of figuring out how to optimize and prioritize our revenue streams.

However, the option that, hands down, comes up the most is to join our partner program - people are always looking for referrals. That's, in fact, part of the reason I pivoted in this direction in the first place - most conversations I've had end with how we can refer business to one another and it seemed like a missed opportunity.

But I can't spend all my time vetting vendors. I need to focus on identifying opportunities so I can ACTUALLY refer them to our partners and generate us both/all some revenue.

So I plan on automating this process with a vendor intake form. When anyone has an interest in becoming a registered vendor, I can simply send them to this page. In just a few minutes, they'll be able to provide enough information to become a registered partner and for me to direct them the appropriate leads.

The plan is to use Google Forms to collect the data and synch it directly to a Google Sheet where it's simple for me to search by category, industry, offer, etc. Then, as we identify opportunities, we have a shortlist ready to go.

But, just because someone wants to register as a vendor, doesn't mean they can't engage with us in other ways. That's where email drip campaigns will come in handy - to inform people in all the ays we may be able to help them.

Depending on how someone comes into the network, the order of importance for our CTAs will vary. The point is to tell a story that's going to resonate and add the most value for each individual. I've got a lot of ideas swimming around in my head, so it'll be nice to start bringing these assets to life!

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This is an entry from my personal daily journal and a snapshot of my journey in building SIX3MEDIA. I started publishing these entries to hone my writing skills, reflect on my progress, and share my experiences first-hand.

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Thanks for reading, see ya tomorrow : )

- Dan