Control the Narrative (Now's the Time)
Donnie Bryant
Financial Copywriter & Messaging Consultant | Attract More Dream Prospects & Convert Them into Clients Faster
Whether you realize it or not, you're a phenomenal storyteller.
Know how I know?
Because you're human.
We're ALL highly skilled at creating (or adopting) stories to explain everything that happens to us and around us. We don't even have to think about it much of the time. It happens automatically.
Sometimes we tell ourselves stories that are dangerously divorced from reality.
But if we commit to paying attention and being honest, we can better understand what's really going on -- and gain a lot more control over the stories as they play out.
Don't Ignore the Signs
I laughed out loud when I saw the miniature stick figure guy yanking back the gas gauge needle, like the photo at the top of this article.
Whoever came up with that is clever!
But I started feeling different within seconds, even though I know it's just a joke.
It's a little sad to think about drivers fighting to keep their gas tanks (literal or metaphorical) from running dry. Especially if their "solution" is to fiddle with the device relaying reality to them.
Because we're all susceptible to this temptation to delusion.
If we get poor engagement on our content, we tell ourselves a story. The algorithm stinks!
If no one opens our emails, we tell ourselves a story. No one reads email anymore.
If people don't take the next step to work with us, we tell ourselves a story. Maybe they're cheap to too short-sighted to recognize real value when they see it.
Are those stories true? Maybe.
But you can't just assume the story that took shape in your mind is 100% factual. You need to find out the truth. What's the gas gauge really telling you?
And don't forget...
Your dream prospects tell themselves stories, too.
They see themselves and their place in the universe in a specific way. Their dreams and desires determine, in large part, the stories they accept and reject. Their fears and frustrations become conflicts and antagonists in the narrative.
(Seems like there's a surplus of fear and frustration for many these days.)
You can influence the stories they tell themselves in an intentional way.
And the better you understand the scenes unfolding in their minds, the more influential you can be.
Dr. Joshua I Wilson and I discussed ways you can do this in my recent appearance on the Ethos Untamed podcast.
We focused mainly on email, but the insights apply far more broadly.
So here are the main takeaways:
What stories do you want to change? Give it some thought.
Have a productive weekend. And remember, sometimes the most productive thing you can do is rest!
Donnie
I Activate GenX/Boomer Entrep. to Scale w/Strategic, Converting Content & Engaging Stories. Content Writer. Founder, CopyWrite Brown?. Creator of Content Leftovers?
16 小时前Donnie Bryant, this is such a powerful reminder! I especially love the analogy of the gas gauge. It's so true – we often try to manipulate the signals instead of addressing the underlying issues. The emphasis on understanding our dream prospects' narratives is also spot on! This gave me a lift in my spirit and I hope to take that vibe into the new quarter. Thanks for sharing these valuable insights and sparking some much-needed self-reflection.
Consultor Emprendimiento y Empresarial | Direccionamiento y Planeación Estratégica | Estructuración Organizacional | Administración y Gestión Productiva | Gestión de Costos y Presupuestos | Planes de Negocio |
1 天前Intersante e importante como se plantea el tema central de este artículo muy valioso para analizar y con base en su aplicación seguir avanzando