Contribution of Social Media to the Digital Marketing strategy
álvaro Martínez Mateu
Especialista senior en Paid Media | Digital Marketing Manager | SEM | PPC | Social Media Ads | Google Ads | Meta Ads | E-commerce | B2B/B2C | Creador de campa?as publicitarias digitales
Social networks are part of one of the digital tools available in Web 2.0 to obtain measurable results that can affect the business activity of an organization, however, social networks have unique characteristics that can further facilitate the achievement of our objectives. These unique characteristics of social media (compared to other digital tools available on Web 2.0) are as follows:
1o They have the highest concentration of users, and consequently, they have a possible higher concentration of potential clients that we can segment through the Ads of each respective social network.
2o The possibilities of segmentation of the Ads of each respective social network, in general, are the greatest that we can find among all the digital tools available on Web 2.0. Not only because of the greater concentration of users, as I have commented previously, but also because of the development of the Ads segmentation system itself, which offers a large number of factors to indicate, both geographical and psychographic, among others.
3o The emergence of a greater number of specialized social networks (vertical social networks) contributes to obtaining a greater confidence interval so that we can segment our target customer.
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