Contributing to Internet Marketing in Doing Business
Boniface Mukesh
![Boniface Mukesh]()
Boniface Mukesh
Author, Translator, Advertiser, Real Estate business M.D at REGS LTD
I am confident that this text will be vital to all business oriented people. And after reading it carefully you will have on mind where you have come to in doing business that you want to last, and in which direction you are taking it for it to last.
As the title defines the content of this text, let us focus on developing briefly five subtitles:
Marketing and Marketing Management
Internet Marketing
Impact of Internet Marketing
Impact of Contributing to Internet marketing
Why advertise on REGS Website
In order to make this text rich in content, I had to visit many pages of websites of bloggers who wrote about Internet Marketing, and their ideas were combined with my own experience in marketing and Internet Marketing.*
Marketing and Marketing Management
a) Marketing
American Marketing Association defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
b) Marketing Management
“Marketing management is ‘the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value’ (Kotler and Keller, 2008: 5).”
Internet Marketing
Internet marketing is also known as Online Marketing, Digital Marketing, Web Marketing, or e-Marketing.
As the name states, it is the advertising of products or services over the Internet.
a) Use of commercial website
If you do business today you need to have your website or have permanent access to (a) commercial website(s).
b)Use of Social Media
Social media has had a major effect on the world and business and everyone is adopting Social Media Marketing to make their brand or services visible.
Social media has countless benefits some of them are:
Improved Customer Insights
Businesses get a better understanding of their customers by allowing them to share their insights, knowing that the brand is listening. Social media allows them to see what potential customer’s opinions are and network with them as well.
Better Customer Service
Social media allows businesses to respond to customer grievances, questions, and concerns almost instantly. Customers want to be assured that, if they have a problem they will receive assistance at the earliest possible time.
Cost Efficient
When a business is running on a fixed marketing budget, social media is the most cost-efficient way to market and promote the business. Websites like Facebook, Twitter, Pinterest etc., allow any business to share their content for no cost at all. Hence Social media is an affordable advertising platform.
Connectivity
Businesses will always be connecting with the customers in terms of changing preferences, lifestyles, and resources and adapt to the changing interest of the consumers.
Establishing Brand Awareness
Through social media, it is possible to increase brand awareness among customers as businesses can create awareness by building company image.
Sales
Increased exposure through social media drives traffic to the company. This, in turn, converts potential customers to actual customers.
Some of the major social media platforms are:
Facebook is a popular free social networking site on which registered can create profiles, upload photos and videos, send messages and keep in touch with friends, family, and colleagues. People can also create Facebook pages related to businesses, brands, and services. There are 2.07 billion monthly active Facebook users with an increase of 16% increase year over year.
Twitter is a famous social networking website that allows registered members to write their messages through short posts called tweets. There are 330 million active Twitter users.
LinkedIn is a social networking site designed for the business community, professionals, managers etc. LinkedIn has 467 million members connected. Basically, this site allows the registered member to connect and make a network of people they know and trust professionally.
Instagram is a fast-growing social media platform that allows users to share their images, stories and promote their business. Instagram has 800 billion monthly active users. Instagram is used by many brands to promote their products, target their audience and drive real social value.
However being present on social websites will not give you guarantee of total marketing. You need to hire an Internet Marketing Strategist for you to maximize your interacts with larger audience. Consumers visit permanently websites with specific ads that respond to their needs. Example: websites that sell cars, phones, books, properties, etc
Buyers or consumers at large will not search on Social Websites.
3. Impact of Internet Marketing
Internet marketing is a business imperative because the Internet is an irrevocable and unstoppable trend.
Internet (Online) marketing is the most efficient strategy in advertising and selling. It goes beyond your physical reach and covers the world as soon as an announcement is posted and approved on a website.
Internet (Online) advertisement remains available and in same location for public views.
Internet (Online) marketing is the fastest way of sharing information.
Consumers are no longer turning around, seeking a service or products. Instead they search online from home, from office and from everywhere they are.
Internet (Online) marketing is the cheapest means of advertising: it saves your money and boosts more your business.
All other advertising means (traditional marketing such as radio, TV, banners etc) are very limited; ads there are viewed or heard by a small number of consumers in a determined (limited) period of time.
An advertisement on REGS website https://www.regs.rw/ can also direct the user to your own website by including links directing customers to your Web site for more information. And because you can provide customers with a wealth of information, they no longer have to pick up the phone to have their questions answered.
The name you choose when you register to the website will be your company’s online identity for years to come. The difficult part is to rise above the crowd and differentiate yourself from your competition. This is where a well thought out Internet marketing plan can help.
If your business isn’t on the Web, customers will likely choose another company with whom to do business. Today a business that is not displayed online is almost nonexistent.
4. Impact of Contributing to Internet marketing
Contributing to the marketing of your businesses and products is vital.
As mentioned above (1) have your own website and/or (2) hire an Internet Marketing Agency.
People have been lured by websites that offered spaces for free ads, they posted as many ads as possible, sometimes with good results because some customers came.
However they did not reach enough audience as they should. Ads are kept in website database without any marketing for them to be viewed.
The reason of this half failure is simple, and here I give two examples among others:
1) Hidden agenda
A service offered for free has always with little impact. The service provider who offers free services has his unrevealed ends. Either the website is all new or website owner wants it to have as many users as possible to increase website traffic, and jump next to their target;
2) Fantasy
There are websites that are created for fun or just internet mania.
In the end you will find that these websites no longer exist ,or you post your ads that will never be approved!!!! You are not entitled to any claim because website owner owes you nothing!!!!
The best advice in Internet Marketing is financially contributing to your advertisements.
Why advertise on REGS Website https://www.regs.rw/