Contractors to Lawyers Its Time to Get Serious on LinkedIn

Want to improve your personal branding and grow your business online? It’s time to get serious on LinkedIn with these tips.

LinkedIn is a powerful platform full of opportunities, professionals and high-quality content. It’s also the best place to build your personal brand.

Why is personal branding important?

In the age of fake news and growing consumer-demand for transparency, your personal brand can mean the difference between people trusting you and your business or them skipping over to competitors that they trust more.

So what is a personal brand anyway?

The term “personal branding” was coined back in 1997, by a man called Tom Peters. Peters told us that no matter what industry we work in, or where we live, we’re all in charge of controlling how others perceive us. Furthermore, we must market ourselves (the human) not just our businesses.

Common examples of personal branding and how it can positively impact business performance are Steve Jobs of Apple, Oprah Winfrey, Jack Ma of Ali Baba, and Elon Musk of Tesla. Would their companies be anywhere as powerful as they are today if we never knew who their CEOs were?

How personal branding can help your journey

CEO of Linkfluencer Alex Pirouz once shared with me the following in an interview: “You are who Google says you are.” So if people are searching for your name, your company name, or your product or service online then what comes up about you is your personal brand. Do a quick test now – in a new browser tab, type your full name in Google Search and see what comes up. Do you like what you see? Does it paint a compelling picture of who you are, what you do, and who you serve? If not, then it’s time to take control of your personal branding. As you can see, creating a personal brand is a key step in your career. Don’t hold back on putting your time into creating a brand.

Your personal brand also includes:

• Your unique style of communication,
• Your best and worst traits,
• Your way of showing up at events by yourself or in a team,
• Your way of getting your message across,
• Your online presence,
• Your values.
• It’s how people perceive you and what feeling they get after talking to you.

If you build your personal brand right, people are going to come to you. Your brand will attract them. It’s also a smart way to overcome some of the common challenges of small business marketing.

One of the biggest benefits of a good personal brand is building trust. Also, before you build trust, you build recognition. They’ll recognize you, get to know you, like you, trust you. Once they’ve got that, only then will they be keen on working with you. People will start to discover what services you and your business offer the quality you offer them.

You’ll connect with more people and in their time of need, they’ll come to you for a solution. Your clients can then recommend you, so your connections will grow. You’ll be recognized in your area of expertise. As a leader, you’ll establish credibility and respect. By building your brand your building confidence and becoming authentic.

The biggest challenge with personal branding for entrepreneurs

According to personal branding expert Jade Green, the biggest problem for startup founders and business owners is time.

“They don’t have time to work on their business, they don’t have time to spend with their families, they don’t have time to live, they’re stuck, wearing too many hats. They can’t scale because they’re the biggest icebergs in their business.”

Why Linkedin for personal branding?

LinkedIn is the perfect platform for personal and professional branding.

According to their About page, Linkedin is “the world’s largest professional network with more than 645+ million users in more than 200 countries and territories worldwide”.

In my own experience, LinkedIn is a place where sharing your knowledge is a gateway to various opportunities.

Linkedin provides visibility among professionals, business people, and journalists. LinkedIn is going to give you suggestions based on what you can do, and what you offer.

LinkedIn has a lot of traffic coming in and out so it mostly appears at the top of Google search results.

People on LinkedIn share value. So, start off by sharing some of your knowledge.Be sure to optimize your Linkedin profile, and present it in a way that it’s all about your target buyer (not all about you). Build relationships through private messaging. In fact, 80% of your Linkedin effort should be happening through private messaging. Post updates and comment on other people’s posts regularly. Be consistent in providing value, so you can gain respect. It’s time to grow your business and improve your personal branding on LinkedIn is a powerful platform full of opportunities, professionals and high-quality content.

It’s also the #1 place for you to connect with your target audience, potential partners and buyers, and grow your thought leadership.

credit: Maxmyprofit

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