Contractors for a Law Firm: Help or Trouble?

Hi everyone!

I have a friend who has been successfully developing his business for several years. From time to time we discuss marketing issues with him and exchange experiences. And although his business is connected to a different area, I always find that it has a lot in common with the legal industry.

One of the shared problems is the DIFFICULTIES OF INTERACTION BETWEEN CONTRACTORS. My friend has to hire different contractors to perform separate tasks. They are experts each in their own field; all poorly understand the specifics of the work of other contractors. As a result, there is no consistency between teams. Naturally, this leads to confusion and complications in all work processes.

I see something similar in law firms when they start doing their promotion. Many firms do not have an in-house marketer and seek help from third-party experts who use different approaches to work.

For example, if you hire website optimization experts, they will tell you that your website should have huge articles discussing topics in depth. At the same time, if you hire a second team of PPC campaign experts, they will tell you to focus on creating landing pages with minimal text.

WHICH ONE OF THEM IS RIGHT? Who are you going to believe?

The fact is that both teams will be right to a degree. After all, they perform different tasks. Therefore, they need different approaches and tools. However, combining these opposite approaches on one website is quite a tricky challenge. It requires experience and skills that not all marketers have.

Moreover, other factors can also influence the situation. For example, these:

• The company needs to change the contractor.
• The company has to hire more contractors to perform different tasks.
• Hired contractors do not know legal terminology and have little understanding of the specifics of the legal industry, etc.

Each of these points can cause real chaos in your workflow.

The best way to solve this problem is to hire a marketing agency that is CAPABLE OF PERFORMING ALL REQUIRED PROMOTION TASKS SIMULTANEOUSLY.

Its team should have specialists well-versed in various areas of digital marketing. Of course, the more experience - the better; ideally, they should be able to perform well in both SEO and PPC, understand your needs, and be ready to share their experience.

Cooperation with professionals of this type will help you develop your law firm comprehensively and outperform many competitors. But make sure that the marketers, SEO experts, copywriters, and paralegals you're about to start cooperating with can help solve your exact problems. The best way to tell if it's possible is to look at the history of the contractor's successes with law firms.

By the way, my friend is now also looking for a marketing firm that could solve issues in a complex way, but he has not been able to find anyone who would know the specifics of his business well so far. In this sense, you are much more fortunate - in the legal marketing area, you can find experts to work with and compare their offers, approaches, and past performance.

Have you had to hand out assignments to parties who find it difficult to cooperate with each other?

Good luck!