Contracting Mistake #7: Bad incentives
Alex Hamilton
CEO of Radiant Law and author of SIGN HERE: the enterprise guide to closing contracts quickly
Every week we talk to in-house legal teams who are being run ragged meeting business demands, finding change to be hard, while facing cost and headcount pressures.
We also know other teams that are spending their time on what matters, with a contracting process that flies and with a business happy to pay.
Often what’s stopping teams from getting to this promised land are some simple, understandable, and fixable mistakes. This is the last of a series covering seven common mistakes that we keep seeing. The first mistake is here.
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#7 Bad incentives
“Never, ever, think about something else when you should be thinking about the power of incentives.” - Charlie Munger
Throughout this series of mistakes, I’ve touched on incentives driving suboptimal outcomes. I believe the impact is so profound, I’m dedicating the final mistake to bad incentives.
Calling out these incentives makes some uncomfortable. This is understandable - no one wants to feel susceptible to outside influences. But even if you are not affected, are you sure that no one else is?
So what impact can bad incentives have on contracting?
- If people are afraid of later finger pointing, they will try to ensure that the contract covers every possible issue as strongly as possible and will not send out reasonable terms.
- If people are rewarded for taking more time, they will not focus on getting rid of obstacles that drag out the contracting process.
- If people are valued for their knowledge or fear they will be redundant without it, they will not proactively share their knowledge with others.
- If people are incentivised to just get the deal done, they will be prone to signing anything and try to sidestep stages in the process.
- If people are incentivised to protect against risks in their specialist area at all cost, they will impose ridiculous long-winded requirements on the negotiation team.
- If people are worried that a change will remove the need for their role, they will fight that change.
- If people are rewarded based on measurements, they will game the metrics.
The problem is not just that people respond to incentives, but that different people in your organisation have conflicting incentives and that individual incentives can undermine desirable outcomes for the business as a whole.
Reality is complicated. Your organisation needs contracts to be signed quickly, but it also mustn’t give the farm away. Your organisation needs to comply with laws, but there are other issues that are more fundamental to the deal working. Your organisation needs to have confidence that the agreement will be followed, but the risk balance must work for the other side too.
We need “and” thinking, not “or” thinking; we need to find a way of balancing competing issues; and we need to reflect the balance in how individuals are incentivised.
For starters, perhaps stop giving final decision-making powers to people who can't see the whole picture?
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We are running regular free webinars to discuss the key principles that underpin transforming contracting processes (along with the mistakes to be avoided).
You can also read the other posts in this series:
#1: Accepting no time for the "important, not urgent"
#2: Assuming change requires big bangs
VP, Chief Compliance Officer, Regulatory Affairs & Corporate Secretary - Canada at Chubb
4 年Great series, Alex. As always, this latest one is insightful. There is an internal negotiation that goes on and needs to be moderated to close a contract - though it is rarely acknowledged. It's definitely an important area to examine and reflect on.
Legal business person
4 年Alex, fantastic series on the seven deadly sins (I mean mistakes).
City-trained company & commercial law solicitor working with hand-picked clients in Yorkshire and nationally.
4 年A masterful series of posts. Well worth anyone in a business contracting role paying attention to. Having learned all these things over a career, the hard way, it really hurts to see others crashing through all the same mistakes, doesn’t it? I feel your pain!
Founder of Sandilands Legal: providing experienced lawyers on a flexible basis. Fractional GC. Trainer. Mentor.
4 年Thank you Alex, a really interesting series of articles which I will share with my team. Robyn
Experienced Director, Senior Adviser and author
4 年One of my rules is to read what Paul Gilbert sponsors. Very good advice here. Besides which. Anyone who quotes Munger and then Deming and uses a four box to illustrate options has my support. This goes beyond in-house law teams of course. The business and sales, if only they would get this too! Thanks for sharing Alex Hamilton