Continuously Optimize Your Keywords
MyDev users are creating elegant, creative, fully functional, professional online business. The process is fun and easy. However, to gain notoriety online and keep gaining website traffic, users must be keen to practice figuring out the right keywords to market their products or services. Some managers may believe that spending hours for a good starter keyword is all it takes to be successful. Yes, one should begin with using a highly queried word or phrase on their website, especially those that get over 10,000 views a month via search engines, it will help your rank. However, the best managers stay on top of their keywords to ensure their products or services are optimized to be marketed in the most popular or trendy fashion. Google also keeps updating its algorithm to confuse all the bots that try to reverse engineer it and game the system with alpha knowledge on keyword usage. So, as a manager, you really have no choice but to learn the art of keyword optimization.
Here are some tips to ensure your keywords always remain current:
Keep A List
As you narrow down your favorite or best-performing keywords, keep them saved on a list somewhere. These words need to be checked routinely since they could be gaining traction or be on the cusp of outperforming thanks to an upcoming holiday or major event. With a list, managers can remove or substitute underperforming words for better ones. In addition, what if your business is global, most e-commerce sites sell their products and services worldwide so different phrases will need to be used for differing locations or demographics. Consequently, a list is necessary for global businesses to track what worked where and when.
You may find some long tail opportunities through variations of your best-performing keywords. These words represent niche’s that can reap massive profits if you’re the only one marketing in them. To put into perspective how many opportunities there are in long tail searches, a study by ahrefs.com found that of 1.9 billion keywords, 29% percent of words with +10,000 monthly searches were made up of three or more words.
领英推荐
Put Yourself in Their Shoes
Managers must think from the buyer’s perspective. Keywords should be targeted toward the greatest number of individuals with matching interests to the content on your website.
To figure out what words are associated with your brand consider pushing a questionnaire that auto-populates after your customers checks out. Ask multiple choice questions like “what word best associates with the product or service?” or “Why did you purchase this product?” If the buyer doesn’t want to answer these questions, they can simply “X” out of their browser tab, no issue, but many will answer and give valuable feedback.
Think about current or upcoming trends that consumers may identify with. Using Google Correlate is a great way to find out what these trends are, for example, Bitcoin, Black Lives Matter, Climate Change, Christmas, or a Champions League final.
To conclude, keyword research is one of the highest return SEO activities, so keep experimenting with different combinations of words and phrases. Stay up to date on upcoming events and really try and get to know your customer.
Wish you had a platform to build a fantastic website to blog keyword related content? MyDev.com is here to help. Not only does MyDev offer customers the ability to create their own dream website and get it hosted for a low price, but it also offers several other applications that are essential to operating an online business. Want live chat? MyDev has Convosio a fully functional chat solution. Need email marketing? There’s Sendbat. Need a project management system? Claritask. Need a ticketing system to have an organized way of resolving issues and customer complaints? Claritick. Need to save money on payment processing? Urless. There’s even a powerful warehouse management solution for ever growing startups that are pushing serious amounts of product. Visit MyDev.com today and start building your online business today, be sure to check out all its other complimentary applications as well.?