The Continued Rise of Fractional Marketing Leadership

As we enter an election year, we are faced with yet another hurdle to success with the threat of a global recession. The Feds have finally slowed raising interest rates and the S&P 500 has continued a steady march upwards from the lowest points in 2020.?

Hiring in the tech sector has continued to be a nightmare, as companies are becoming more cautious and taking a wait and see approach, with hopes to amp hiring back up in mid 2024.

Despite these forces, brands are still expected to perform, grow and exceed their previous benchmarks. Despite the economy slowing down, marketers are continually pressed to do more with less.

Long term hiring is expensive and perhaps riskier than firms can afford at this moment. Many consultants are helping organizations in the short term to get through this climate with evaluation of costs, efficiencies and better use of marketing spend and resources.

Now is perhaps the best time for a fractional approach. Bringing in short term marketing expertise to help push forward your narrative, your go to market strategy, your campaigns and organize your teams for success is a win-win. This helps your organization maintain momentum and drive outcomes without the expensive overhead of fully loaded employee benefits costs.

If you can find the right person that knows your market and space, and can hit the ground running, you have significant upside with little risk. On a monthly basis you can revaluate spend and cut or reduce spend if things get too complicated.

This is where Tripp Consultants can help tech companies with go-to-market strategy, fractional CMO work, messaging, packaging, and thought leadership presentations. Tripp Consultants has over 20 years of experience in helping mid-size and enterprise marketing organizations to gain brand awareness, increased customer engagement, faster time to market, increased conversions and enhanced customer retention. Get started today!