Contextual Ads vs Targeted Ads: The Difference Simplified
Blockchain-Ads
Web3 Generation of Advertising Technology! Data-based Performance Advertising solution.
As a founder exploring paid media options for your crypto marketing strategy, you've likely pondered the question, "Should I opt for contextual or targeted (behavioral) ads?"
Each approach offers distinct advantages, depending on your specific campaign objectives and target audience.
This guide will clarify the key differences between these two advertising methods, empowering you to make the optimal choice for promoting your crypto project.
What Are Contextual Ads?
Contextual ads focus mainly on the content of the page rather than on any one user’s data.
Key Attributes of Contextual Crypto Ads
For example, if you're reading an article about crypto news, you'll probably see ads for various crypto exchanges or relevant tokens.?
But if you then switch to reading the sports news, you'll suddenly get ads for sports tickets or merchandise instead.
So the key characteristic is that ads in contextual marketing change based on the content rather than tracking a specific individual across the internet like targeted ads do.
What Are Targeted Ads?
Targeted ads or behavioral advertising use personal data about specific users’ interests and behaviors to deliver ads aligned to their preferences.?
Platforms like Blockchain-Ads offer crypto advertisers the ability to target audience segments based on attributes like:
This means your crypto exchange ads will be displayed only to crypto traders, even when they visit a crypto news site or their favorite sports website.?
Targeted ads follow your ideal users around the web instead of just hoping they see your message on a crypto page somewhere.
Main Benefits of Targeted Crypto Ads
For example, a targeted ad campaign could help promote a new gaming platform built on Polygon to “crypto gamers who hold $MATIC in their wallet.”
This was how SPACE got 75,000 new users and 11,000 NFT mints using Targeted ads to Matic holders specifically.
This kind of laser-focused ability to define and target your ideal user makes targeted crypto ads extremely appealing.
Contextual and Behavioral Advertising: Top Platforms
Here’s a quick example of platforms serving contextual ads and those serving targeted ads:
Contextual ads:?
Targeted Ads or Personalized Ads:
??Only Blockchain-Ads supports crypto advertising.
Examples of Targeted Ads vs Contextual Ads
Let's take a look at a real-life example to highlight the difference between seeing a targeted ad vs. a contextual ad as a user:
Scenario: Interacting with the AAVE smart contracts so your transaction is logged on-chain
Targeted ads you may see if you visit a random sports website:
The user's digital footprint has already saved their device ID, wallet address, and other on-chain/off-chain behavior.?
So, advertisers can show them ads that are relevant to their previous activity, even on websites that are not crypto.
Contextual ads you may see if you visit the same random sports website:
With contextual ads, you'd likely see relevant sports-related ads because the content of the page doesn’t have anything crypto-related.
As soon as you change to a site about NFTs or finance, the ads will also change rather than follow you site-to-site.
Our Approach: Targeted Ads for Performance-Focused Blockchain Projects
Here at Blockchain-Ads, we offer advertisers the relevance of targeted ads based on user on-chain behavior.
Our proprietary Web3-Cookie tech allows you to display ads only to people who fall in your ideal Web3 user personas every time.
Key benefits our clients see include:
Read our detailed review of how Blockchain-Ads work.
Ready to acquire real, engaged Web3 users? Launch your targeted ad campaign on Blockchain-Ads now!