Content Writing - "The Art of an Authentic Author" by Kajal Khatri

Naah! Content Writing is not only ‘creating written material for online platforms or publications…’ and what all ChatGPT or any other AI tells you. Writing content is an expression of the author, just like an expression of a poet towards poetry and their genre. It can be formal or informal, depending on the situation and choice. Formal content writing is for public blogs, websites, publications, books, etc. And informal could be for your social media, a brand, an influencing post, and so on.

Content writing is crafting opinions and statements by articulating them to convey your message or emotions by choosing a language and following a structure in the hopes of your audience relating to it.

Here’s the steps’ checklist if you’re writing it formally.

• Refer to the requirements.
• Get in-depth knowledge of the topic.
• Obey the rules.
• Apply the appropriate format and structure.
• Optimize your content.
• Have it reviewed.

And if you’re writing informally for your social media or blog, then no doubt you are the mariner of your writing style. Content writing for yourself is similar to understanding the terrain – the readers and topic, planning your own route, executing the journey, adapting to challenges, and finally reaching your destination (which can definitely be a moving target). You be the captain.

Let me put it this way: It’s like developing a written piece for your readers by targeting their taste and selecting a theme that specifically suits them. Planning a topic depends on your own opinions, sequences, and the formation of the sentences for them. They may also consider attractive design, images, or backlinks to other relevant pieces of content. So, it’s like sharing it with precision and expression. One thing to tell you is that you may encounter challenges while sharing your work. But all you have to do is practice writing and generating concepts to adapt to these challenges and make adjustments to your approach. Moreover, you just have to make sure your piece engages the audience, communicates a message or story, and is showcased with skill and expression.

How can you be an authentic content writer?

• Emphasize creativity by writing pure, genuine thoughts by being 100 (being honest).
• Use neologism to infuse ingenuity by producing new words or phrases to express unique ideas and engage your audience with fresh content.
• Reflect on emerging trends, technologies, and cultural shifts to stay current.
• Differentiate your work with a distinct voice or style.
• Resonate with your core demographic through storytelling.

In conclusion, becoming a legitimate content writer is about more than crafting words for online platforms or publications. It’s a representation of your exceptional perspective, a journey of self-discovery, and a commitment to engaging and echoing with your audience. By highlighting creativity, embracing emerging trends, and staying true to your voice, you can navigate the ever-changing seas of content creation with confidence and authenticity.

So set sail on your writing journey, captain your own course, and let your words illuminate the path ahead. Bon Voyage!