Blogging & Content Marketing Tips
Michael Spencer
A.I. Writer, researcher and curator - full-time Newsletter publication manager.
Content Utilization Optimization (CUO)
Today I was going to take a break from writing, but my mind got brainstorming and I decided to think about how content is evolving and how it has changed in 2015. What are some blogging tips that might be useful to the sort of people I talk to on a daily basis.
I come across brands on a weekly basis who:
- Aren't on social media channels they should be on & don't know how to optimize them
- Don't have a content marketing strategy
- Don't realize their blog's full potential
- Have no video content for mobile viewers
- Don't have different kinds of blog articles to maximize inbound lead generation
- Don't write engaging content that is memorable or create any brand identification or loyalty.
A marketing team in 2015 without a content strategy are missing out on a lot of potential traffic.
CUO is an acronym that makes a lot of sense to me:
Michael Spencer helps companies improve their content marketing, social media, viral marketing and user-generated content initiatives. He is especially interesting in helping innovative startups with their digital marketing needs.
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Marketing & Advertising on Pulse.
Social Media on Pulse.
Working with organizations in solving their leadership and management effectiveness crises.
9 年Thanks Michael! Took me to a few places I need to spruce up a bit. Some of these I have never thought of before, and now that I know it, I can't .... umm well, Not know it, and it's burning a hole in my get it done list. Thanks again.
Career Break
9 年It has been ages since I have come across a post with so much solid content (and inspiration) - thank you for sharing your knowledge so freely, I will definitely be following your posts eagerly from now on.
PR Advisor and Ghostwriter | Featured Writer-Blogger | Former Spokesman for U.S. EEOC | Former White House Political Appointee
9 年Thank you, Michael Spencer, for sharing this excellent information which is most helpful!
Mentor, Former Data Scientist /AI Researcher at HP now at Aquana Fish Farms
9 年I almost agree, but I have one reservation. Why do I need to be entertained by all the products I need? Do I really need to be engaged by a toilet plunger or a paint brush? Doesn't all the social media get to be al little tiring after a while? Maybe I'm old. ??
Indie apps, Android, iOS, MacOS, Windows, and Web. I like finding the pain points and taking them away. Full-Stack Dev
9 年Thanks, Michael. I'd be interested in finding out how the SlideShare helps engagement.