Content Under Pressure: When Does the Need for Simplicity Risk Reducing the Meaning of Your Message?
Owen Matson, Ph.D.
![Owen Matson, Ph.D.]()
Owen Matson, Ph.D.
Blending Teaching, Media Theory, and Learning Sciences: Pioneering EdTech Products Rooted in Research-Based Pedagogies
Statistically speaking, I have until about the end of the next sentence to capture your attention: About 10-15 seconds, fingers crossed. Of course, this estimate only applies if you happened to read this article in the first place. In the race to capture the attention of an increasingly distracted online readership, content producers feel pressure to simplify their message. But at what point does simplicity risk reducing the meaning of a message?
Read the full article at MarketScale.com
A.I. Writer, researcher and curator - full-time Newsletter publication manager.
8 年I'm, a symbolic Millennial, might be giving those 15 seconds more now to an Instagram story or a Facebook live video, than I am to reading. Even one of the best content platforms in the world, Medium, can't seem to get it right. If Facebook destroyed content, what happens to the curiosity of post digital natives? Our time is up, written content might decline irrevocably, with the rise of video, VR and an AI-human interface from which there is literally no return.
Co-Founder and Product + Marketing Leader at 31Events.com
8 年Hi Owen .... great article. We live in a sound-bite society, and it's getting worse, not better. Words (articles) are one thing, pictures are another, and videos (animated gifs, etc) are a third. So many ways to communicate - and so many ways to get go down the wrong path. That balancing act is tough.
I read your entire post :). I so agree with you.... I see evidence everywhere of people addressing the lowest common denominator. Case in point-- free content (and lots of it) is now the expectation of prospects which can easily backfire and dilute the value of said content.