Content Studio: Revolutionising Learning Video Content

This article we look at the story behind the development of our very own Content Studio, probably the first such educational video platform in the world. Knowlens has been the pioneer in video creation in the learning space in India with its longer web series-based formats as well as short videos. These come with contextual situations, edutainment focussed storylines all delivered through web and mobile. So how did the concept of Content Studio come about?

Let's look at the story behind the whys and?the whats of this unique product.

Market Gap and Need

• Off-the-Shelf Content: Typically the first go to option for clients, many companies rely on ready made videos because of cost efficiency ease of implementation. These come in 2 formats – web series and short video formats.

• ?Custom Content: However for many other companies, one size does not fit all and there is a deep need for custom content as per the company’s needs.? Custom films offer tailored solutions that meet precise requirements. Yet, they come with a hefty price tag and require substantial production time and resources.
• ?The Solution – Make your own Videos: There is a growing need for L & D or even business content creators for quick, customizable video learning solutions … for various kinds of use cases. The KnowLens Content Studio is a solution designed to fill this gap, providing a versatile platform for modifying existing content and creating new videos.

?The Digital Video Landscape

The digital landscape is peopled with popular generic video editing tools, offering vast repositories of images and generic videos. E.g. great visuals of sunsets or a road or equivalent images. But do these really address behavioural training needs.

For instance are there any actor-based role plays, Industry centric contextual situations, India based content, video clips with corporate relevance – there is an absolute dearth of quality content on this.? For L & D professionals, there was nothing usable in their classrooms or in combination with the e-learning courses, apart from the low production quality Youtube videos or other visuals which needed a lot of contextualisation.?

Knowlens & The Content Studio

Recognizing this, KnowLens leveraged its deep understanding of video editing, domain knowledge, technology expertise and the instructional design process to create a specialized tool..the Content Studio. The goal was to develop an easy to use video editor and integrate a vast library of pre-built educational content. This led to the KnowLens Content Studio, a platform dedicated to creating impactful training videos.

What makes the Content Studio unique?

The KnowLens Content Studio is a game-changer in the training and education sector.

Here’s what sets it apart:

• ?First of Its Kind: It is a unique amalgamation of a video editor and a media gallery.
• ?Media Library: The Content Studio includes a repository of 5,000 + actor-based educational videos, enabling users to create meaningful training content quickly and efficiently. All of these videos are searchable based on metatags and keywords making identification of content easy.

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• Video Editor: The Content Studio offers its very own in built video editor which in combination with the media gallery makes the offering perfect for content creators

?Internal Repository Management: The content creator can organize logical content directories combining Knowlens as well as its own proprietary content which is firewalled for internal use within the organization.

?Seamless integration with LMS: This can be offered in conjunction with the Knowlens LMS or the company’s existing LMS.?? Or even downloadable and usable in classrooms or otherwise

Key Features : Content Studio

• ?Video Search & Editing: Users can search for videos on specific topics, such as sales, and combine them to create tailored content. This feature streamlines the video creation process, making it easy to build comprehensive training materials.

• ?Camera & Audio Recording: The platform supports camera and audio recordings, allowing users to capture their content directly within the tool. This integration makes it simple to add personalized insights and commentary to videos.
• ?Screen Recording: Screens can be recorded as well for software product training or demonstrations.

• ?Subtitles & Supers: By adding subtitles and supers, users can highlight key points and make content more engaging and accessible. This feature enhances the learning experience by emphasizing important information.
• ?Multimedia: Media resources like images, audio and video can be seamlessly superimpose.

Use Cases for Content Studio

• Behavioral Microlearning Videos: Small targeted videos with specific messages. E.g. a single objection of a customer or a nervous sales person with a customer or negative feedback to an employee etc.?
• ?Product Videos: Videos on products with a Subject matter expert explaining the product. These can be combined with product images, supers, inserted videos etc to create a new composite video
• Composite Videos: Multiple videos can be combined into a single video. E.g. you can pick up 3 videos on customer handling and combine these with an internal subject matter expert explaining and stitching these videos together.
• Fresh Role-Based Videos: these can be created using avatars with audio recording being combined with the characters.

Conclusion

The KnowLens Content Studio is a groundbreaking platform addressing a critical gap in the L & D space. As the product moves ahead, new use cases will emerge, the product will evolve. But what is clear is the Content Studio defines an important step in the content creation journey for educators and trainers worldwide?.