Content Strategy for Your SharePoint Intranet: the ultimate guide 2024
These days, encouraging communication, teamwork, and production inside a company requires an efficient intranet.
Because of its extensive functionality and seamless connection with other Microsoft products, SharePoint intranet solutions are preferred for numerous enterprises.
However, creating a strong content strategy is essential to maximising the advantages of a SharePoint intranet.?
This blog from Aufait Technologies will guide you through the process of developing a successful content strategy for your SharePoint intranet.
Understanding SharePoint Intranet Solutions?
With its many functions for content creation, management, and sharing, SharePoint is an adaptable platform.
An effective SharePoint intranet can act as a focal point for staff members, giving them access to news, collaboration tools, and critical documents.
Microsoft claims 190 million users and over 200,000 organisations use SharePoint for document management, intranet access, and content management.
Key Features of SharePoint Intranet Solutions?
Document Management: SharePoint enables version control, collaboration, and centralised document storage.
Communication Tools: News feeds, announcements, and discussion boards are examples of features that help with internal communication.
Customisation: To match your business identity with the intranet, SharePoint provides a wide range of customisation options, including SharePoint branding.
Integration: Productivity and teamwork are improved by smooth integration with other Microsoft 365 apps.
Steps to Create a Content Strategy for Your SharePoint Intranet?
Define Your Objectives:
Establish the goals for your SharePoint intranet first. What goals do you have in mind? Typical goals consist of:
Increasing Communication: Encouraging improved departmental communication.
Improving Collaboration: Giving teams the resources and environment they need to collaborate more successfully.
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Increasing Employee Engagement: Personalised content and social aspects promote engagement and involvement.
Centralising information entails establishing a single source of accuracy for all company papers, policies, and procedures.
Identify Your Audience?
It is essential to comprehend your audience in order to create content that meets their needs. Divide up your audience according to criteria like:
Department: Various departments could require different kinds of content.
Role: Frontline employees and supervisors may have quite different content requirements.
Location: Take into account the workforce's geographical distribution.
Conduct a Content Audit?
Examine your current content before producing any new ones. Examining all of the current content to see what can be updated, removed, or reused is known as a content audit. During a content audit, important metrics to take into account are:
Relevance: Does your audience still find the content relevant?
Accuracy: Is the data current and accurate?
Usage: How frequently is the information seen or cited?
Develop a Content Plan?
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