CONTENT STRATEGY in social media- why is it vital for a good marketing strategy?

Content strategy dives deeper into the creation, publication, and intention of valuable and usable content.

This is the "why" for your content.

Everything you write, images you post, videos you show should align with your business purpose and goals.

When you post that sweet iPhone shot of your signature product, the goal should be to sell it.

When you write your blog post about the top five favorite things, it should align with your brand and your business.

That's content strategy at its core: intentional content that aligns with your goals.

You want to make sure you have valuable content that engages your audience: all for the purpose of getting more customers.

So here's the who, what, where of starting your content strategy.

As you think about your website's content strategy, you'll need to consider a few things.

Who is your target audience?

What content do they need to see the most to be able to tell your business story and be able to sell your products and services?

If you're a restaurant, you'll need to identify your customers' content types will find most helpful.

Think about the content medium.

Text-only can be great for people that like to read, but too much can be a turn-off.

It would help if you thought about your imagery, videos, or even podcasts and how they can help you get your message out and create additional value for your customers.

Tap into all the ways that your customers consume content.

Lastly, target your customer persona.

Where do they engage best? Are you an artist, and all your customers are on Pinterest, getting ideas for their bedroom décor?

Or are you a baker that only focuses on the traditional or organic ways of baking?

Does your core audience spend all of their time on Instagram scrolling through thousands of pictures of baked goods?

Wherever they are, that's where you need to create and put your content.

Once you have your 'who, what, and where' figured out, write it down and measure it.

Measuring if things are working is key to knowing if your strategy is sound

or if it needs a tweak or two.

Don't count on things staying the same.

Be flexible. A little bit of time and attention to your strategy can help you focus on the right content to grow your business and audience.

we hope this helps you start your content strategy.

What you got to think about with your content strategy is your overall goal: your social media's primary purpose and the content you're going to create. 

What do you want to get across to those social media viewers?

Maybe your content's goal is to let people know about your products and services so that you might show them your product in action. 

You want them to help them understand your product or service. It could be a goal.

You inform your community about your recent developments and offers.

Sometimes you want to do social media, and you want to make content to reinforce that you're an expert in that area.

Sometimes you have your social media posts because you want to build brand awareness.

The most important part of social media for a business is not about selling things; it's about building a community spirit between your company and your audience. If you build that community spirit with them, you're not selling them today. 

You're building that friendship, so one day when those people go out to buy, they think of your company.