Content Strategy, Content Operations, and a New Approach to Go-To-Market
Every web project is different, but there is always a start - the project scope - and an end - a maintenance and improvement process when the project is complete.
It's what comes in the middle, said Corey Vilhauer, Director of Strategy at Blend Interactive, that is different every time. Vilhauer outlines 24 stages of a web project broken down into six groups.
So, where does the content strategist fit into these stages? Well, they can't do everything, but their role is also not specific to one stage.
Content strategists are communicators, and they see the big picture. They need to educate themselves on all stages and work across teams to find the right way to ensure the project is successful.
Most team members have specific roles to fill. Roles have a purpose - they promote efficiency and maximize expertise.?But content strategists are, Vilhauer said, connectors. And it's these connectors that help keep a project moving from stage to stage in the right direction.
Listen to Vilhauer's full talk to understand how content strategists can connect the entire web experience.
The People, Process, and Tech of Content Operations with Cathy McKnight
We're always fascinated with web and customer experience from the front end. And now, we're equally fascinated with how generative AI will help us. But there is so much more that needs to happen on the backend to make those experiences successful.
All the AI in the world isn't going to change the fact that operational foundations need to be in place. Cathy McKnight, Chief Problem Solver at the Content Advisory, joined the Content Matters podcast to chat about content strategy and content operations - and of course, generative AI.?
领英推荐
Join us on October 19th at 1 pm ET for the Content Matters Podcast with Mark Kilens.
Mark Kilens is CEO and Co-founder of TACK?? & ClubPF ??. Kilens is a champion of the "People-first go-to-market" motion. He believes that success comes when companies use relationships and partnerships to grow. And he's going to share his vision and perspectives with us. Definitely excited to learn more!
You can listen live here:
A Bit About Ingeniux
Ingeniux is the leading provider of content management and customer portal software.?Ingeniux helps organizations create modern websites, customer support portals, and other customer touchpoints.?With an unparalleled focus on the content itself, we?design our software to enable content reuse, true mobile and multi-channel content delivery, and insightful content discovery. Our unique content-as-a-service capabilities deliver content into web and mobile applications and other key channels.?
See Ingeniux in action. View a 4-minute product tour. View the Demo
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Thanks for the shoutout, it was a fun conversation.