"Content Strategy" on LinkedIn: Buzzwords & B.S.

We've all seen it – LinkedIn has turned into the Wild West of professional buzzwords, with "content strategy" leading the herd. In an era where every next marketer flaunts their 'expertise' on the subject, the irony is thicker than fog: many who shout about content strategy from the digital rooftops don't even have a clear strategy themselves. Let's dissect this hypocrisy.

The Siren Song of "Content Strategy"

Content is king, right? Or so every marketer and their grandma keeps preaching on LinkedIn. They splash the term "content strategy" around like it's cologne, hoping the scent will attract a flock of likes, comments, and, fingers crossed, new clients or job offers.

All Talk, No Walk

Blame it on LinkedIn's algorithm, but the platform has turned into a breeding ground for regurgitated insights and platitudes. "Always offer value," they say, while their own post is as valuable as a chocolate teapot. Dive a bit deeper, and you’ll find these 'content strategy evangelists' mostly offering generic advice, devoid of substance.

Why the Circus?

Here’s the tea:

1. The Desperation to Stay Relevant:?The frantic race to stay visible on LinkedIn results in a flood of bland, repetitive posts. Original thought? Nah, that's old school.
2. Monkey See, Monkey Do:?One marketer's content strategy post goes viral, and suddenly everyone’s an 'expert', echoing the same thoughts in slightly rephrased sentences.
3. Surface-Level Grasp:?Real content strategy is deep and multifaceted. Most are just skimming the surface, mistaking the tip of the iceberg for the whole thing.
4. The "Too Busy" Trap:?It's one thing to post a snazzy quote on content strategy and another to actually put in the grunt work. Guess which one's easier?

Reality Check

If you’re a marketer with a conscience and a genuine wish to stand out:

1. Ditch the Fluff:?Get real about content strategy. It's not just about sounding smart; it's about being smart. Dive deep or go home.
2. Show, Don’t Tell:?Got a strategy? Prove it. Results speak louder than a thousand LinkedIn posts.
3. Choose Authenticity:?Instead of riding the wave of clichés, how about sharing real, raw experiences? Mess-ups included.
4. Engage Like You Mean It:?Forget the superficial comments. Engage with genuine curiosity and authenticity. People can smell pretense from a mile away.

In the grand circus of LinkedIn’s "content strategy" spiel, it's high time to call out the charlatans and elevate the discourse. After all, if you’re not going to be authentic, at least be entertaining. Otherwise, step aside for those who truly live and breathe strategy.