The Content Strategy That Gives Me 2-3 Inbound Leads Weekly

Hi, buddy! I’m so excited to be back here! I promised to show up on Friday, and I’m thrilled to share this with the 600+ of you who’ve subscribed—thank you so much for your support!

As usual, I’m not holding back in this edition. The title? "The Content Strategy That Gets Me 2-3 Inbound Leads Weekly."

Let’s be real—I didn’t get here overnight. Even with a following of less than 3K, I’ve managed to close high-ticket offers. Why? Not just because I’m a writer or active on LinkedIn, but because I’ve mastered a strategy that works.

While brainstorming what to share, I decided to start with the basics—what I call The 6-Step Chain Reaction of Content. (Yes, I gave it that name, and it’s mine, haha!)

This framework shows how content evolves from “just another post” into real, measurable results like sales, conversions, and visibility. Content holds incredible power—it defines the quality of leads you attract. Yep, I said it.

If you’ve ever wondered how to transform your content into consistent, meaningful outcomes, this is for you. Here’s the gist: it all begins with your positioning.

THE 6-CHAIN REACTION OF CONTENT

1: Positioning Defines Visibility

Think of positioning as your content’s foundation. On LinkedIn (or anywhere else), your positioning answers three essential questions:

1. Who are you?

2. What do you offer?

3. Why should your audience care?

Your content is your chance to communicate these answers. Are you an SEO expert? A web content writer? A thought leader in your niche? Your posts, comments, and profile should reflect this clearly.

When you solve specific problems and offer real value, your content positions you as a trusted voice. This isn’t about posting randomly—it’s about crafting a message that stands out and resonates.

Pro Tip: Start with your LinkedIn headline and “About” section. Optimize them with keywords your ideal client would search for. Then, let your posts reinforce that positioning consistently.

Step 2: Positioning Drives Visibility

Once your positioning is clear, people start noticing you. It’s like walking into a crowded room and someone saying, “Hey, I need exactly what you’re offering!”

Here’s how content fuels visibility:

- Consistency: Show up often enough that people start recognizing your name and expertise.

- Engagement: Comment thoughtfully on posts in your niche. This puts you in front of their audience, too.

- Clarity: The clearer your message, the easier it is for people to identify you as the go-to person in your space.

Visibility doesn’t just mean views or likes—it’s about people remembering you for the right reasons.

Step 3: Visibility Drives Traffic

Here’s where the magic happens. Visibility leads people to your LinkedIn profile or website. But here’s the catch: your content needs to give them a reason to click.

- Make your profile a content hub: Ensure your profile headline, banner, and featured section clearly outline who you help and how.

- Call-to-action (CTA): Whether it’s inviting people to DM you or check out your portfolio, your content should always guide viewers to take the next step.

More visibility = more profile views = more opportunities to engage your ideal audience.

Step 4: Traffic Drives Conversions

It’s not enough to get people to click—you need them to take action. This is where targeted content makes all the difference.

When someone lands on your page, they’re asking:

- Can this person solve my problem?

- Do they feel trustworthy?

Your content should answer those questions through:

- Case studies or client wins

- Testimonials

- Actionable posts that show your expertise

- Clear service offerings

Pro Tip: Use content to showcase both your authority and your relatability. People buy from people they trust.

Step 5: Conversions Lead to Sales

When your content builds trust and guides your audience toward clear decisions, sales happen naturally. This is where all your effort comes together.

- Your audience thinks, “I need this!”

- They’ve followed your journey, seen your expertise, and know you’re the solution they’ve been looking for.

Sales aren’t just about pitching; they’re about alignment. And content creates that alignment over time.

Step 6: Sales Are the Reward of Great Content

Sales are the most anticipated result, but they’re also the final step in a long chain reaction. It’s important to remember that sales are the result of a strategy that started with positioning and visibility.

They don’t happen by chance—they happen because your content consistently did the work to move people through the process.

Why This Matters

Every piece of content you post—every story, every tip, every insight—is part of this chain reaction. It all starts with positioning and ends with the sales that make your efforts worthwhile.

P.S. Remember, the goal isn’t just to create content; it’s to create content that connects, builds trust, and delivers value. When you master this chain reaction, the results will speak for themselves.

MY PRO-TIP TO STAYING CONSISTENT AS A CREATIVE ON LINKEDIN

I promised in my last newsletter to also share a pro-tip in staying consistent as a creative. So, how do you stay consistent and creative while working through this strategy?

Here are my top tips:

1. Simplify your message. Don’t overthink it—focus on clarity and value.

2. Plan your content. A content calendar is your best friend in staying organized.

3. Mix it up. Experiment with formats: posts, videos, and stories all add variety.

4. Draw from your experiences. Your journey is your superpower—share it.

5. Engage consistently. Show up for your audience, and they’ll show up for you.

The truth? Content is the starting point for everything. It builds trust, draws the right people in, and ultimately leads to the sales we all love to see.

P.S. Next time you feel stuck or overwhelmed, remember: every piece of content you create is a step closer to your goals. You’ve got this! ??

Until next time,

Joy Akinyemi ?