Content Strategy for Creators in Tech: The Pyramid of Interest.

Using The Pyramid of Interest (and a free calendar) to Create a Content Strategy Framework

Now let’s use our understanding of shallow and deep to create a content strategy framework you can replicate.

?? Our recommended breakdown: ‘The Pyramid of Interest’ (from Scott Hanselman).

The Pyramid of interest is split into 3 categories:?

→ Basic (100 Level)

→ Intermediate (200-300 Level)

→ Advanced (400 Level+) content.?

Using these 3 categories as a guide, you can intentionally engage a wider audience (just like a sales or marketing funnel). You’ll have content aimed to:?

1. Attract new attention and interest.?
2. Take things deeper with those starting to tune in.
3. ?Demonstrate expertise + provide value to an advanced audience.?

Framework for frequency + scheduling:?

When, and how often should you be posting content in these 3 categories??Scott recommends planning a weekly breakdown to follow consistently.?

When growth is the goal, basic content will have the highest frequency, followed by intermediate, then advanced. Draft a realistic weekly schedule that fits your goals.?

Two things to consider when creating your weekly breakdown:?

1. What your audience wants to see.?
2. What you enjoy creating.??

?? Get started with something like this:?(Download your own fillable copy of our weekly content calendar here).

Start with a plan that feels good to you, stick to it consistently, review your progress and tweak as you find your best mix of content.?Excited to see what you create!

Looking for more content tips and resources?

?? Watch the full recording of our DiscoLink Club AMA with Scott Hanselman.

?? Check out DiscoLink for more resources, events, and all things tech side hustle.?

?? Learn more about our DiscoLink Club community + apply to join here.