A content strategy backed by science

Have you ever shown up to a Xmas coffee date with a friend…and the person you’re meeting bring’s a present for you….and you have NOTHING to give them in return?

(How could you have misjudged your friendship level?! We’re THAT close? Really?!?)

It is utterly embarrassing.

But also? It eats away at one of THE most powerful human tendencies:

The law of reciprocity.

The law of reciprocity states that people have a deep subconscious need to “return the favour” and reciprocate anything that is done for them. Why? Because nobody likes to feel indebted to someone. We want to be even steven. 

Now, I’m gonna go ahead and assume that in your business, you’re using content in the hopes of attracting clients who want to work with you, right? Same here.

But most coaches are wondering why they can’t convert anyone from a social media “fan” to a paying client (and PS, they’re not willing to be that high-pressure sleazy salesman).

And so….when we’re talking about content and lead gen conversations, this means going above and beyond what most others are willing to do.

Providing tons of value up front (like your best stuff!!) for free, and doing that over and over and over…before asking for anything (even their time!) in return. 

And when you do that? People will be FAR more willing to have an open conversation with you…without waiting for you to turn the knife, and screw them over in some way.

So provide huge value up front in your content and your conversations, and come with a giving hand. Come with that readiness to serve before asking for a call, or asking for a sale. When you do that, their walls will come down, and you can actually have a real conversation with them. 

This allows them the space to actually make the right decision on whether or not they want to invest in your service, or not.