A+ Content Strategies for Beauty Products on Amazon: Examples and Insights

The importance of visuals in the beauty industry

We can say for sure that visuals are crucial in the beauty industry for different reasons, as they play a fundamental role in attracting and engaging customers.?

When Shopping a beauty product on Amazon, for instance, shoppers may want to see how it looks on different skin tones, colors, its texture, besides demonstrating application or usage intructions. Infographics, videos and lifestyle image are some great alternatives for displaying this. Also, high-quality visuals give a sense of trust and quality, causing consumers to choose a specific brand according to their expectations.

All these concepts are way easier to capture through images than, for instance, long texts, and can stand out quickly and efficiently, especially within such a competitive industry.?

A+ vs. A+ Premium

First, we would have to differentiate A+ from A+ Premium Content. The main difference lies in the level of customization, available features, and the overall impact on a product’s visual storytelling. In this case, we will compare two examples, one of each, to understand its differences better.

Basic A+ Content:

• Module Options: A+ Content offers a standard set of modules (typically 5) that include image and text combinations, comparison charts, and product descriptions.
• Limited Customization: Even though you can add images and text, customization is a bit restricted. There are fewer options for interactivity and overalllayout.
• Basic Visuals: Usually it’s focused on delivering product features and benefits rather than creating an immersive experience.
• Pro: Comes free to any Amazon Sellers registered through the Brand Registry
• Cons: Not so media rich as A+ Premium

A+ Premium Content

• Advanced Module Options: A+ Premium gives you access to up to 16 modulesthat include larger and more visually impactful banners, full-width images, video modules, and richer text options.
• Enhanced Customization: Premium allows more flexibility in design, with options to use larger images, background colors, and custom layouts. This makes it ideal for a more interactive and immersive product experience.
• Video Integration: This is a key Premium feature, since videos are highly engaging and can showcase tutorials, product uses or brand stories dynamically.
• Pro: Premium is designed to create an emotional connection with the customer, offering a brand-enhancing experience. A+ Premium sellers can use image carousels,? comparative tables, and Q+A modules.
• Cons: Eligibility and cost may limit one’s ability to access this tool.

Section Breakdown?

?Section 1: Hero Banner

• This is the first thing customers see, and it’s really important cause it sets the tone for the entire page. It usually includes the brand logo and a catchy image, besides a short call to action. A good idea for this section is showcasing the product in a real-life setting or on people with good lighting and clear backgrounds. It is crucial to ensure the color palette and general visuals aligns with the brand’s identity.

Section 2: Image and Text Overlay?

• This section is usually used to display the product alongside its key benefits.The text has to be minimal but impactful. In beauty, the words that appear the most are “Hydrate,” “Revitalize,” and “Smooth”.

Section 3: Product Feature Images

• Beauty brands often showcase the product’s key ingredients, packaging, or application tips. Texture details are usually displayed in this section, with clean backgrounds good quality zoom-in images which contribute to creating this sense of quality/luxury.

Section 4: Result Images

• In this section, beauty products often display features or results. The aim is to show that the product is the best choice out of all its competitors. As we see in both examples, close-up images of the product in use can be quite useful and effective for showing this. We can see it works even better if is showed in use when possible (as in the mascara example). Little text is recommended, besides clear backgrounds and good quality images.

Section 5: Comparison Charts

• Similarly to the previous section, the brand here compares ingredients and features using charts, usually within similar products. In some cases, simplified icons are used to present this information clearly. In this section product benefits are usually mentioned (for instance, hydration, lasting results, anti aging technology). In the A+ Premium example, we can see a clear use of a?premium feature. Instead of simply having one image, comparison charts allow shoppers to compare different products through a carousel: when clicking the arrow, another product from the brand shows and therefore its characteristics, making it easier to decide and understand what they’re purchasing.

How to Use Section

• This is another great example of an A+ Premium feature being used, videos?are certainly an effective way to show how to use a product and its results as well. Keeping the brand’s visual identity cohesively and adding catchy music, with little to no text can create a good feeling for the customer, causing them to feel identified and desire it. These videos are usually short and catchy in order to grab the shopper’s attention.

Besides this, another useful Premium feature is carousels. In this case, the brand has chosen to display different products and its results, showing its textures and how it looks applied plus its packaging and in some cases, ingredients or formula. If we had to fit all this in only one smaller image, it would be way more complicated and probably less efficient and dynamic.

Conclusion

In the beauty industry, visuals are fundamental to storytelling and brand identity. Beauty brands expect to captivate customers through stunning images, tutorials, or lifestyle pictures. Without strong visuals, beauty products struggle to appeal to the visually driven preferences of consumers.

Even though both A+ and A+ Premium offer significant value, A+ Premium is generally a better choice for beauty products since it offers richer visual elements and an immersive experience.? The extra modules in A+ Premium allow a dynamic storytelling, using visuals, videos, and infographics to show product benefits and create emotional connections with the customer, while A+ offers more limited options.?

However, A+ offers more product information than a basic product listing. It may be a good fit for beauty products in more mass-market categories where the focus is on providing detailed information rather than creating an immersive brand experience.?

Ultimately, some beauty brands, especially luxury ones, wish to captivate customers and elevate their product presentation. For these cases, A+ Premium is the better option for driving engagement and enhancing brand perception.

If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to get in touch with the BellaVix Team.?