Content spreads for your Personal Brand recall & more!

Welcome to the NEW Creator Chart 's Monthly Digest- where we will bring you content format insights, share the latest LinkedIn platform updates and share all the exciting experimental & experiential things we have in store for you!?

Have you ever wondered why you can immediately tell if it's a post by Nikhil Kamath with one glance at the carousel template or when Bumble Inc. revamps its #product, it also makes changes to its brand colours, illustrations and even font?

Every brand has a story and it's depicted in every piece of #content they produce.

As someone who's trying to build a #PersonalBrand, should you then look at creating your brand language?

When is the right time to do it?

How do you decide what it constitutes and what does it depict about you as a professional?

We will discuss all this and more in our newly designed workshop for professionals below.

NEW: How to create your Personalised Templates workshop

Thanks to some of you who shared your content needs with us- which has translated into us crafting a personalised template?workshop for you on May 15th which will cover the following:?

• How to identify your brand language?
• Canva templates you can explore to get started
• Illustrations vs. Carousel storytelling
• How to remain consistent while sharing any illustrations?

The workshop will also help answer:?

• How to create an illustration with text that people want to read?
• How do you ensure that your target audience finds your creative post with hundreds and thousands of LinkedIn posts published daily?

Sign up here ?for the workshop.?

LinkedIn UPDATES AND HOW THEY AFFECT YOU:?

Finally, LinkedIn has been making many changes to its product and I wanted to share some of them with you to ensure you're abreast with the latest and start changing your content style accordingly.

I have also added how you can tackle these changes below:

1)?LinkedIn Games: ?You can engage with your team or clients by challenging them to any of these games and making them super competitive.

2)?Thought Leader Ads: ? Only available for companies who are approved to use this via LinkedIn Marketing Solutions.

You can now highlight your CXO's LinkedIn post as a paid ad.

LinkedIn might ramp this up to include small or medium?organisations but it's still early days. This is something they will be tapping into in the future and organisations can leverage these for paid campaigns.

3)?A SEPARATE?VIDEO TAB on LinkedIn: ?LinkedIn is exploring a TikTok-like video tab and it features content from popular professionals based in the US currently.

For those of you who want to get started with trying out the video format, the timing couldn't be better. If you sign up with us for the personalised 3-month program here , we will be providing the best practices which will always be available for you to get started with any content formats on LinkedIn.?

4)?Comments have changed: ?Not only can you turn off member comments before or after sharing a post, but you can also decide if you would like to keep existing comments.

You can also now limit comments to 1st-degree connections before and after sharing your post. Once you select a comment preference, it’ll be saved as your default option for future posts.

You might have also noticed that most relevant comments are visible or just limited to one comment unlike before where we saw multiple comments on each post on our feed.?

This means you have to ensure the comments you share add more value to the post so that it shows up front and centre.

If you need help with a more detailed content strategy to help you network better on LinkedIn, feel free to book a 1:1 consultation?here.?

That's all for now! See you in the next edition.?