Content That Sells

Every business owner’s dream is to have a steady stream of calls booked in their calendar with leads who are fully sales qualified.?

Business owners ask us all the time if we can generate for them 10 calls a week with prospects who are ready to buy immediately.?

Ready for a product demo or sales calls on the first conversation.?

Fully qualified, pre-sold, and hot to sign up.?

Of course, it’s time-consuming to have conversations with leads who might not understand the offer,?

Or might not have money to spend, and might not fit the right criteria of a buying prospect.?

However, The Marketing Rule of 7 [developed in the 1930s] states that a prospect needs to “hear” the advertiser's message at least 7 times before they'll take action to buy that product or service.

7 times!!

This means that via cold outreach, an invite to a call or strategy session is simply top of the funnel?

The prospect will need another 6 touch points before they are likely to buy.?

Yes, some leads will buy more quickly and other leads will take longer to decide, depending on their current state.

However, creating quality content is essential to helping a prospect understand your solution and believe the results are possible for them.?

ONE PIECE of quality content I recommend all business owners have is a good video or text sales letter.?

A video or text sales letter contains the following ingredients:?

1. A strongly stated outcome with concrete business benefits for the right prospect?
2. Specific qualifying factors of the type of person or business that will gain these results. These factors go beyond the normal niche definitions of industry, size, revenue, and location but spell out in detail other limiting factors such as what the prospect is currently doing to solve the problem which means they are most likely to get guaranteed results with your program.?
3. An outline of your method in 3-5 steps, containing examples of how each step builds to the final guaranteed goal.?
4. A restatement of your guarantee to the right person or business and how long it will take them to get results with you.?
5. A call to action and how an interested prospect can get in touch with you.?

If you would like help to create, not only a consistent outbound organic lead generation system across LinkedIn and cold email,?

And articulate your offer into quality content that moves prospects down the funnel to become sales-qualified leads.?

Then simply reply to this message and we can set up a conversation.?