Content Repurposing Secrets Every Entrepreneur Must Know

You have a golden opportunity to take the great video, audio, written words and more that you have and get even more good from that content.

It's Called Repurposing

This means taking something that you created before as a video, for example, and using it in more ways.

Repurposing is your buddy!

And here's another important point --- Repurposing isn't just a strategy—it's a strategic imperative in today's content-saturated world.

Repurposing --- when done right --- will amplify your reach, optimize your resources, and boost audience engagement. In fact, transforming a single webinar, for instance, into multiple formats can achieve a staggering 412% greater content utilization.

So, how can you maximize your return on content investment? Here are key strategies to keep in mind:

? Evergreen Content

Focus on creating materials with a long shelf life. Evergreen pieces yield 318% more repurposing value than time-sensitive content. Refresh them periodically to stay relevant.

For example, take that article you wrote years ago that still has relevance today. Update it. Put more of your experience and ideas into it. Then rewrite it. Even better, create a video of it with you using that newly revised article as your idea generator to have a casual conversation with your audience through video.

This is revising your evergreen content in a beautiful way to help your audience solve their problems today.

? Platform-Specific Adaptations

Tailor content for each platform. Did you know LinkedIn users prefer long-form professional content, whereas TikTok calls for quick, engaging videos? Avoid audience fatigue by customizing your approach.

Customize as much as possible for each platform. LinkedIn is not the same as TikTok. Duh! Don't put the exact same content on each.

? Leverage Tools

Tools like Canva, Taja, and Castmagic make repurposing seamless—whether you're turning videos into blog posts, creating testimonial graphics, or scheduling bite-sized clips on social media.

Check out the video (below) that I put together discussing these fabulous tools that can help you in your content creation and repurposing.

? Analyze & Adjust

Dive into analytics to see what's working. Iteration is the secret to consistent growth and improvement.

Yea, I know it can be tough. Sorry. But reality is that you have to look at your numbers in business AND in content creation.

Then learn from what worked and what didn't and adjust.

Just like the US Marines say, "Improvise, Adapt, and Overcome!" That's the ticket!

And Here's A Way-Cool Bonus Tip

Repurpose your legacy material! That blog post or article you wrote years ago? It's a goldmine waiting to be refreshed and amplified. As I like to say, "Leverage the daylights out of that content." You will be surprised how much good you can get from repurposing what you did long ago.

As a content creator, the opportunities are endless when you combine human creativity with AI-driven efficiency.

That is an amazing combination --- Woo Hoo!

Remember, the key is to work smarter and harder --- not just harder. What’s one piece of your content you could repurpose today?

Look back at that video you published a while back that did very well and is still doing well.

That is a good place to start. Catch this video (below) to discover some specific tools I'm using now that can help you. Grab your pen and paper, or note-taking device of choice, and get ready to be blown away with all the good you can do by repurposing the right way.

Let’s hear your thoughts! What’s your favorite repurposing strategy or tool? Which AI tools are serving you best now?

If you got value from this, please share it with your community. I look forward to your comments here on LinkedIn. Thank you for joining me!

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