Content Repurposing: How to Get More Mileage Out of Your Content?

What is that one thing that all thriving businesses and content creators have in common? Their system. They all have adequate systems in place because your time is your investment, and energy is your priceless, non-refundable currency. You have to spend it wisely!

You’re creating amazing content only for it to get lost in the crowded digital landscape. That’s why having a proper system in place helps you use your time and energy in all the right ways without compromising on either quality or results.?

Repurposing your content will not only save you the time and energy I’m talking about but also keep your content ideas and sentiments intact, helping you ultimately get more mileage out of your hard work.?

What Is Content Repurposing?

Source: Parse.ly

Content repurposing, simply put, is recycling your content. It is the practice of reusing all or parts of your existing content. It helps grow the reach of your content as you share it many times in multiple formats to new audiences. Plus, it allows you to create more content without burning out, as you don't need to use brainpower to think of a new idea. Repurposed content is generally converted into a new format, i.e., turning a blog post into an infographic.

Why Should You Repurpose Content?

If you’re wondering, what are the benefits of repurposing, then you’re not alone. Many content creators initially think about whether it's worth the effort or not.

Repurposing your content helps to make your brand stand out, saves time and resources, improves SEO opportunities, increase engagement, and make it memorable. It makes sure your brand message reach a broader audience with any preferences like reading, listening, long-form video viewing, short-clip browsing etc.?

From maintaining a steady stream of content to sticking to the mind of your audience, repurposed content makes your brand more relevant with multiple content formats.

Does Content Repurposing Work?

Absolutely. Content repurposing works wonders. It’s like giving your content a second life!

As you’re publishing content on multiple platforms, repurposing can help you grow your brand as well as reach your goals by strategically reusing the same content. It is not a mere last-minute life hack but a way of showcasing your skills. By focusing on - ‘reduce, reuse, repurpose’, you can keep the search engine algorithms pleased while? keeping your content fresh.

How Do You Create a Content System That Lets You Repurpose Content?

Source: Public Sector Marketing Institutes

In content repurposing, the goal is to write less and promote more while keeping your brand messaging consistent. Now, you might be wondering, what is the process of repurposing content? I’ve just the answer for you.

As you learn new ways to recycle content, you can transform it into something more relevant, exciting, and informative—something that speaks better to your target audience.??

The best way is to go about repurposing your content is to do it in a descending order. Create the content first and then break it down into multiple smaller pieces of content formats and frameworks as per the platform you intend to publish it to. Like chopping an onion in different sizes depending on the dish you’re making.

Pick content and reuse it in multiple ways. For example, you can transform your old blog posts into eBooks, YouTube videos, infographics, social media posts, email series, webinars, podcasts, an online course, or even an online quiz, giving them a fresh makeover and presenting them to a whole new audience.

Let’s break down a situation where you could create one piece of content and then use it to create dozens of pieces of repurposed content.

1. Start with a webinar. Design a presentation with slides and a full script.
2. Go live and stream the webinar online. Connect and communicate with a fresh set of audience by live-streaming. Use your social media sites to your advantage.
3. Broadcast the slides on SlideShare. You’ve already made the slides, so why put them in the trash? Publish your presentation on professional content-sharing platforms and promote it through LinkedIn or any other social media channels you prefer.
4. Put the full webinar on any video streaming platform like YouTube. Record both the audio and screen throughout your webinar and then upload it. Then, you can embed or place the video on your website.
5. Put brief video clips of the same on social media. Create little snippets of the webinar or behind-the-scenes and publish them on platforms like Instagram, Facebook, Thread, X, or WhatsApp.
6. Turn the audio into a podcast. Extract the audio from your webinar. Upload it onto podcasting platforms like Apple Podcasts, Spotify, Google Podcasts, etc.
7. Turn the audio into text. Publish the script as a blog post or any on-site content.
8. Turn your topic into a short e-book. Take the content you talked about during your webinar and create a short e-book on the information.??
9. Turn all the information into a series of emails. Break the information into sections that you can release to audiences through an email drip campaign.
10. Break down your content, and turn it into a series of blog posts. Use smaller sections. Create blog posts focused on more precise topics.??
11. Turn the slides of your presentation into social media posts. Use graphics, quotes, images, infographics, and charts from your presentation to create images suitable for Facebook, Twitter, Instagram, and Pinterest.

You can also do it in reverse. Turn multiple pieces of content into one piece of content. For example, you could turn:

• A course of blog posts into an ebook.
• A series of white papers or ebooks into videos or social media posts.
• A blog post into email campaigns.
• A bunch of interviews into a digital summit.
• A cluster of social media images into an album.
• An email series into a PDF manual.
• A set of audience questions into a handbook.

Repurpose Content Efficiently!

Source: Bananacontent.co.uk?

Before you start creating your next content, take a moment and review it. You might actually be able to create bulk content from one content that you already have. With content repurposing, you can ultimately reinforce your brand presence, grow your audience, and reap the best returns out of your investments. If you need assistance creating content, you can check out my company, Banana Content, and contact me to discuss further.