Content Recommendations: how to deliver the right content to every website visitor

• At any time, up to 98% of website visitors are anonymous
• You want to deliver the most relevant content to each visitor
• 27% of marketers think they just don't have the data to achieve personalization
• Over 60% of the work force works from home at least part of the time--so identifying the individual based on their office location is no longer possible

HOW DO YOU TELL WHO IS ON YOUR WEBSITE?

• THE OLD WAY: Highly manual efforts, clunky databases, too many failed attempts at connecting the visitor to your customer/prospect database. You can only identify a fraction of your visitors
• THE NEW WAY: Turn your website into a self-learning engine that learns your visitor and delivers the content they need when they need it. You can identify 100% of your visitors.

In the Old Way, we would gather data on the visitor by hoping they took an action on our website: filling out (the dreaded) form. Then loading that visitor's information in our database. If our website content was tagged, we might be able to collect a handful of points of interest on the individual. Then getting our websites to use that data from our database? Good luck getting that on the IT roadmap!

In the New Way, the your website does the work for you. As a visitor navigates your website's content, your website is always learning. It learns in real-time based on what the individual has looked at today--or what they have looked at in the past, or even what they looked at in your emails or paid channels. Your content didn't need to be tagged, your website has natural language processing so it understands what your visitor has looked for before... and will likely want more of.

Not only does your website now deliver the right content to the right person every time--but now in the New Way you also can plan your business around the content you know your visitors are looking for. Your website gets to know your visitors, so you get to know your customers.

The New Way of delivering content is out-of-the-box with Episerver's Intelligence Cloud.

Ready to see it yourself? Request a demo: (Mr. Whiskers is counting on you.)

Or watch a video of Content Recommendations in action:

Still learning about your Content Recommendation options? Here are some free resources. And don't hesitate to reach out to me (https://www.dhirubhai.net/in/heatherboutwell/) I am here to help.