The Content is the Queen!

The Content is the Queen!

@THE CONTENT MARKETING INSTITUTE

The Content Marketing Association


CMI: Content Marketing Strategy, Research ( contentmarketinginstitute.com )


“Maybe stories are just data with a soul.”

~ Brené Brown


Content Marketing | Content Management (CM)

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Content Marketing

… a way of using various forms of content to attract and engage customers

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

https://en.wikipedia.org/wiki/Content_marketing

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Content Marketing | Content Management (CM)

------------------------------------------------------------

Content Marketing

… a way of using various forms of content to attract and engage customers

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

https://en.wikipedia.org/wiki/Content_marketing

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The Ultimate Guide to Content Marketing in 2023 ... https://blog.hubspot.com/marketing/content-marketing


The Ultimate Guide to Content Marketing in 2023 ... https://blog.hubspot.com/marketing/content-marketing



A sales representative that can sell ice to the eskimo essentially refers to someone who can sell anything to anyone!

This phrase make two main assumptions:

(1) an eskimo is surrounded by ice and wouldn't need it and

(2) winning this sale would require a rep to persuade the person to go against their better judgement.


Sell ice to the eskimo!




The Content Marketing Handbook

How To Double The Results of Your Campaign

Author: Robert W. Bly



PART I.



PART II.

Implementing Content Marketing Tactics


Marketing with:

  • E-mails
  • Podcasts
  • Webinars
  • Seminars, Workshops, Speeches, and Talks
  • Graphic Design



PART III.:

Converting Content Marketing Activity into Sales





Know What You’re Talking About!

Organize Your Talk!

The three Ps formula for speakers: prepare, practice, and present!

Danijela Jerkovi?

Ba.Sci., CA Certified Accountant, CIA Certified Internal Auditor | Managing Director at Danijela Jerkovic's Services

1 年

The Microsoft Suite: WORD The Secret Weapon: The Toolbar... "Never let the future disturb you.?You will meet it, if you have to, with the same weapons of reason which today arm you against the present." ~ Marcus Aurelius "Education is the most powerful weapon you can use to change the world."? ~ Nelson Mandela ------------------------------------------------------------------------------ The Microsoft Suite: WORD Writing?with confidence TEXT across articles, documents, and emails! Microsoft?Editor, your intelligent?writing?assistant. Multimedia: the occasional guest visiting TEXT Multimedia?is a form of communication that uses a combination of different content forms such as?writing,?audio,?images,?animations, or?video?into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which features little to no interaction between users. #LinkedIn

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