Content Quality and Google Ranking System

Hello everyone! ??

Imagine that you once again went to Google to find some service or product. How long will you be looking for the best result? How many pages shall you view? Twenty, ten, or barely making it to the third? Comment on your own assessment of your perseverance in the search for information - let's compare the results!

?? Either way,?Google statistics show that most users don't go beyond the first page - this is a visual explanation of why your firm should be on the first page of Google. When you are not at the top, many won't notice you. ??

?? I know what kind of questions arise then. ??

???Question 1. How to get to the first page of Google?

There are many tools for this, and one of the most prominent is content. Google has a series of algorithms that check website content for the following characteristics:

?? the uniqueness of texts;

?? usefulness to the user;

?? relevance (compliance of content with user requests);

?? availability of photos, videos, infographics, etc.;

?? structured material;

?? regularity of content updates;

?? literacy, text length, etc.

?? For more information on creating content for a website, read our?Content Marketing.

???Question 2. I already have a website with good content. Why am I still not on the first page on Google?

?? A detailed audit of your website could answer this question. The fact is that Google regularly updates its system of algorithms, content requirements are constantly changing. Things relevant a year ago may not produce the desired result anymore. Additionally, there may be hidden technical issues with the site.

That is why my team and I use an integrated approach: we study the website, analyze existing issues, then select a strategy that includes content marketing and technical work with the website. This strategy gives excellent results.

?? A striking example of this approach: our work with the New-York based law offices of Yuriy Moshes resulted in a?50x increase in website performance. In this case, the work with the content was colossal. We have completely updated the content on the existing pages and created new relevant pages.

?? If you want to know what problems your website may have, contact Lasting Trend. We will conduct a?free audit for you.

???Question 3. What if I don't have time to create content for the site?

??You can entrust this work to your assistants.

?? Pros: They know all the specifics of your job.

? Cons: They will also have little time to write content. They don't know the rules for creating content for Google.

??You can hire a content manager for the team.

?? Pros: The specialist can create a large amount of content for you. Also, these professionals know the specifics of writing texts for Google.

? Cons: One person can't perform a full audit of the site and identify all errors, both internal and external.

??You can hire a digital marketing agency.

?? Pros: You will receive a full site audit, a marketing strategy for website promotion, content updates, elimination of all technical errors on the site, etc.

? Cons: A high-quality website promotion requires financial investments.

On the other hand, these expenses turn into an increase in profits in the future. The main thing is to contact the company ready to take responsibility for the result.

?? You can contact?Lasting Trend?for help at any time. ??

I'm always here, ready to help you!

?? See you! ??