"Content marketing, without content strategy, is nothing." Are you doing this? Read this amazing book to know more!

Day 53, Book 53: Julia McCoy is a content marketing expert and entrepreneur who founded Express Writers, a content creation agency. Her book "Practical Content Strategy & Marketing" (2017) is designed as a comprehensive guide to content strategy and marketing.

Book Summary

The book is divided into six modules covering key aspects of content marketing:

1. Core foundations of an ROI-based content strategy
2. Audience persona discovery, sales funnel content mapping, and style guidelines
3. Understanding keywords, SEO opportunities, and creating keyword reports
4. Building content cores for an authoritative online presence
5. Practical content creation for your site and guest blogging
6. Content promotion, budgeting, editorial calendar preparation, and maintenance

Brand Example

KukuFM

McCoy's emphasis on building authority through owned content resonates with Kuku FM strategy of creating original, localized content in multiple Indian languages.

The platform's focus on user-generated content and regional languages has helped it tap into the underserved Tier 2 and Tier 3 markets. Kuku FM's subscription-based model and efficient customer acquisition strategy (spending ?300 to acquire a customer who pays ?600 annually) align with McCoy's teachings on creating ROI-rich content. By applying these principles, Kuku FM has grown to over 2.68 million paid subscribers and generated ?48.8 crore in revenue

I am Uma, a marketing strategist turned fractional CMO. As a fractional CMO, I collaborate closely with top management to drive organizational change and deliver measurable impact. Mentored by C-level executives, I have honed my leadership qualities, including strategic vision and decision-making. My expertise blends marketing acumen with operational insights and digital fluency, allowing me to navigate complex environments effectively.