CONTENT MARKETING WHAT & HOW: ARE YOU DOING IT THE RIGHT WAY IN 2018

WHAT IS CONTENT MARKETING?

Content marketing is basically the strategy of putting out content, may be on your blog or your YouTube channel.

It can be any other platform where you put out the content for free and let your content do the marketing for you & your brand (business).

According to Wikipedia, Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

It is often used by businesses in order to:

1. Attract attention and generate leads
2. Expand their customer base
3. Generate or Increase online sales
4. Increase brand awareness or credibility
5. Engage an online community of users

Any business can use this.

Like, every single business out in the world from product to service to whatever you are, you can use content marketing and YOU SHOULD use content marketing.

Because, there’s such a gold in holding the real estate for search engine key terms and things you want to talk about and things your audience wants to know about.

SO AGAIN IN A NUTSHELL, WHAT IS CONTENT MARKETING?

Content marketing is basically throwing all of your eggs into the content basket and letting that market your services for you.

You might wonder how that works? Let’s compare this content marketing with traditional world.

So in traditional marketing you would put your money into TV ads, print ads or billboards, newspaper features or whatever, right?

And those have a direct correlation to who comes in and who purchases from you and then there’s also the added piece of word-of-mouth.

So, you put your services out into the world.

You do really well and people tell their friends about it.

That’s all kind of bundled into this whole traditional marketing thing!

BUT CONTENT MARKETING IS WHEN YOU PUT OUT A LOT OF FREE CONTENT AND IT COMES BACK TO YOU WITH PAID MONEY.

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