Content Marketing Types:?Your target audience, be it your clients or leads, expect you to provide them with useful and at the same time, unique material. And the content must be delivered in a way that feels natural and organic rather than being intrusive to the audience.
This is where content marketing comes into play. It’s the process of attracting, engaging, and delighting your target markets. You may achieve this by focusing on good content marketing.
Content marketing is a well-planned marketing endeavour that encompasses creating and distributing valuable, relevant, and consistent content to fascinate and retain a targeted audience — and, ultimately, to drive profitable customer action.
- Blogs are seen to bring?67%?more leads to your company giving you an edge over your competitors.
- 47%?of buyers are found to check out?3 to 5?pieces of content before engaging with a sales representative.
- Companies leveraging content marketing observe an approximate?30%?increased growth rates as compared to the businesses not using it.
- 72%?of business-to-business (B2B) marketers propose content marketing types to increase the engagement and the number of leads they generate.
Content Marketing Types
- Content Marketing on Social Media
- We usually see why so many firms invest in social media content marketing, given that there are billions of social media users worldwide.
- There are various platforms to work with (for example, Facebook, Instagram, Pinterest,?LinkedIn, and Snapchat) and several ways to create and distribute content on each of them (e.g. photos, live videos, pre-recorded videos, stories).
2.?Infographic Content Marketing
- Infographics Content Marketing leverages visually appealing content to present the facts, statistics, and information.
- Infographics are an exemplary approach to successfully express your material since they combine basic words, concise assertions, and clear imagery.
3.?Blog Content Marketing
- Blogs are an effective form of inbound content because they provide a great deal of flexibility in terms of aim and topic. You can use a blog to link to other internal and external material and blog entries, add social share buttons and include product information, among other things.
4.?Podcast Content Marketing
- Podcasts offer a great deal of creativity because they can be about anything. You also decide on other aspects of the podcast, such as the frequency of episodes, who will be on it, how you will promote it, and how long the episodes will be.
5.?Video Content Marketing
- Around 69% of services make declarations that they prefer to gain about a brand’s result or goods created or help through related to the televised image.
- Video Marketing can boost conversions, make or become better ROI, and help you build connections accompanying audience part of a group.
6.?Paid Ad Content Marketing
- Paid advertisement can help you reach a broad group observing an entertainment or sporting event and allow you to position yourself thoroughly of the places you be going to visualize — having received pay advertisement are particularly advantageous when paired accompanying ingoing shopping.
- There are many places you can share rewarded advertisements containing friendly communication by publication or broadcast, landing pages, banners, and help content.
How to get started?
- Identify your target audience and their intent.
- Decide the format of your content.
- Optimize the quality of your content, hire professionals who can analyze and proofread your content minutely.
- Try to come up with a captivating marketing strategy.
- Always set realistic and punctual schedules.
- Follow up best practices: keep a check on your competitor’s strategies, it might help you in your upcoming project.
Foolproof Strategy of Content Marketing
- Always eye upon insightful goals.
- Keep a regular check-up on your KPIs i.e., Key Performance Indicator.
- Wisely choose your content platforms.
- Pick on the type of content you wish to market.
- Lay down a well-planned budget.
- Be as innovative as you can while fabricating and distributing the content.
- Be very prudent while analyzing and calculating your yields and results.
Let your prowess and impeccable esteem shine through by creating content to give a good account of yourself, market, and delight your target audience. With proper planning and systematic content marketing, you can reach the right people and compel them to choose your services over your competitors.
