CONTENT MARKETING TRENDS IN 2023

Your potential customers first consume content before consuming the product.

The right content, in the right order, at the right place plays a significant role in making your potential customers decide to buy your product.

You know you must use content marketing effectively. 

Many buyers view three to five pieces of content prior to engaging with a sales representative, and the majority of them expect brands to create content to gain their interest. That’s why most brands all around the world have increased their spending towards content marketing.

But what content strategies are brands investing in? Below are just a few trends you might want to follow in 2023.

1. Repurposing content

The main idea behind repurposing the content is to retarget and reach new audiences through easily digestible segments of old content to re-establish authority. Repurposing boosts organic visibility and traffic by enabling the creator to publish optimized content consistently.

 2. Interactive content

Interactive content has more attention-grabbing capacity and generates significantly more leads and conversions.

In order to improve customer experience, a customer-centric strategy has always been crucial. When your audiences engage in interactive content (such as quizzes, polls, games, and webinars), they are more likely to retain your messages, making interactive content ideal for the awareness stage of the sales funnel.

3.   Video Content

One of the biggest content marketing trends for 2023 is utilizing video. Videos are one of the most effective forms of content your business can use to engage your audience.

You can create numerous types of videos for your audience, including:

·         Informational videos

·         How-to or explainer videos

·         Live videos

·         Webinars

Try telling a story or sharing an interesting fact to get your audience invested in your video content.

Put your most important information first. People have short attention spans and may not watch them till the end.

You should also make your videos mobile-friendly and stick to a posting schedule. If you post consistently, then your audience will know when to expect your videos on a certain day each week. This helps keep them coming back to your videos and engaging with them.

4. Audio content

Audio content has been steadily increasing in popularity in recent years, and it is quickly becoming the most important option to include in your content marketing strategy. Podcasts, audiobooks, and audio advertisements are all making inroads into the marketing world and audio content works smoothly for social media optimization.

5.   Voice Search

Screenless search is something that millions do every day. They simply ask their digital assistant a question without needing to look at a smartphone or PC. Voice search is growing.

Voice search is classified as conversational content and is an effective option when multitasking. Voice-based searches are more popular for local searches, and voice-based chatbots are becoming more popular as they help with faster responses.

6. Virtual reality

The future of digital transformation lies in virtual reality. The possibility of 6G emphasizes creating a highly detailed VR world.

By providing 360-degree stimulation, VR may greatly simplify manuals and tutorials. Through virtual access, customers will be able to understand your services with more convenience.

Incorporating VR technology into your content plan can deliver a more engaged, dynamic, and personalized customer experience.

7.   Influencer Marketing

Influencer marketing has been a source of great results for brands. The buyers rely on that social proof more than any other influencing factor.

The crux of influencer marketing will remain the same. The difference will be in how you use it. Brands now seem to be shifting from quantity to quality.

Influencer marketing is especially effective because it helps you reach an audience you may not be able to get otherwise. It’s also a more cost-effective marketing method, as you don’t have to spend as much money to promote your brand.

8. Strategic SEO

For 2023, making an SEO framework around content that speaks volumes about your services and targets problems in your niche will provide you with the best ROI in the age of democratization of consumption. Written, graphic and all other required content will be simple to curate once your SEO plan is complete.

9. Long-form content

Google wants to promote high-quality content. If you have a high-quality, long-form article, you’ll keep your audience engaged and Google will rank your page higher.

It is a win-win situation for your business and your audience. You keep your audience on your page longer to turn them into leads by providing them with the valuable information they need.

New and existing content marketing trends keep gaining traction in 2023, and you need to stay up to date to leverage their potential. Being left behind will expose your brand to tough competition that may leave you struggling to retain and attract new customers.

Are you ready to get started with content marketing in 2023?