Content Marketing Trends in 2023

Content Marketing Trends in 2023

No one can predict marketing trends but with a 100% of guarantee, I can say Content Marketing will never go out of trend. For every business, whether it is small or big, Content marketing is a need of the hour.?In this newsletter, I will educate you all about Content Marketing trends in 2023.

But before diving into the trends, let me first brief you about the definition of Content Marketing.

What is Content Marketing?

According to the book Epic Content Marketing by Joe Pulizzi, “Content Marketing is the marketing and business process for creating and distributing valuable and compelling content to attract, acquire and engage a clearly defined and understood target audience- to drive profitable customer action.”

Content Marketing strategy can leverage all story channels (print, online, in-person, mobile, social, and so on) to be employed at all stages of buying process from attention-oriented strategies to retention and loyalty strategies, and include multiple buying groups.

Content Marketing Trends in 2023

?1) Long-form Content: Long-form content refers to written or visual content that is detailed and comprehensive in nature, as opposed to shorter, more concise pieces of content. It can be transformed into blog posts, articles, white papers, research studies, and more. It is typically characterized by its length, which can range from several 100 to several 1000 words, and its in-depth treatment of a specific topic or issue.

One of the main benefits of long-form content is that it allows for a more comprehensive exploration of a subject, which establishes authority and expertise on a subject, as it allows the writer to provide a more detailed and nuanced perspective on the topic.

Examples: The Machine Learning Revolution: How it Works and its Impact on SEO by Moz

2. Interactive content: Interactive content is any type of digital content that requires the participation or input of the user to be fully experienced. The goal of interactive content is to engage the user and make the content more dynamic and engaging, rather than simply presenting information in a static format.

?Examples-

A)??Quizzes-?https://www.buzzfeed.com/daves4/over-40-quiz

?B)??Calculators- https://www.nerdwallet.com/mortgages/mortgage-calculator

?C)??Infographics- https://neomam.com/interactive/13reasons

?D)??Games-https://www.whocanfixmycar.com/car-alloy-quiz/

E)???Maps- https://www.comparethemarket.com/travel-insurance/content/european-road-trips/

?

3. Short video Content: Short video content refers to video content that is typically shorter in length, typically lasting anywhere from a few seconds to a few minutes.

88%?of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

People watch an average of?19 hours?of online video per week.

Examples:

?-Social media videos: Short videos that are used to promote products, services, or events on social media platforms like Instagram, Facebook, and Twitter.

?-?Explainer videos: Short videos that are used to explain complex concepts or ideas in a simple and easy-to-understand way. (96%?of people have watched an explainer video to learn more about a product or service.)

?-?Tutorial videos: Short videos that provide step-by-step instructions on how to do something, such as using a product or completing a task.

?-?Product demos: Short videos that showcase the features and benefits of a product, often through demonstrations or simulations.

4) Audio Content: It refers to any type of content that is primarily delivered through sound, as opposed to visual or written formats. It is one of the most popular and convenient ways for people to consume information and entertainment.

Population listening to podcasts has more than doubled (22% listened to podcasts in 2020 compare to 10% in 2019) according to Indian Market Research Bureau (IMRB).

Examples

-?Podcasts: These are audio programs that are typically focused on a specific topic or theme, and are often episodic..

Examples- Finshots- Financial news made simple

-?Music: This is a broad category that includes all types of music, from classical to pop to hip-hop and beyond.

?-?Audiobooks: These are recordings of books that are read aloud, typically by a professional narrator.

Example- How to be better at almost everything by Patt Flynn at Scribd.

Top of Form

5. Voice search optimization: As the use of voice assistants continues to grow, it will be important for brands to optimize their content for voice search to be easily discoverable by these devices.

Voice search users in India has more than doubled.(21% of the Indian population used voice search, up from 9% in 2019) according to a report by the Internet and Mobile Association of India (IAMAI) and Kantar IMRB

Main reason behind these numbers is increasing popularity of smart speakers and other voice-enabled devices, as well as the growing adoption of digital assistants like Google Assistant and Amazon Alexa. As a result, it is becoming important for businesses to optimize their websites and content for voice search in order to improve their visibility to users of these devices.

6. Storytelling: Storytelling is the art of using words, images, and other media to tell a story or convey a message. Storytelling is a powerful tool for engaging and captivating an audience, as it allows the storyteller to create an emotional connection with the listener or viewer.

Some common elements of effective storytelling include:

·??????A clear and engaging narrative: It ?captivates the audience and keeps them interested.

·??????Characters: Good stories often have memorable and relatable characters that the audience can connect with.

·??????Conflict: A story should have some form of conflict or obstacle that the characters must overcome in order to achieve their goals.

·??????Emotion: Stories that resonate with the audience often have an emotional component, whether it is happiness, sadness, fear, or any other emotion.

·??????Visual elements: Using visual elements, such as images, video, or graphics, can help to illustrate and bring the story to life.

Example- Storytelling by Dove

Key takeaways:

-Content Marketing is an important aspect for businesses to consider as users on social media are increasing day by day.

-All 6 formats of content will be going to trend as users for mobile are increasing.