Content marketing strategy: shall we cook it or just serve it?

Can you imagine the company just with a name? With no description, history, case studies and vision? Modern competition and customers’ requirements dictate the need of open data from market players. The question for B2B marketing specialists is simple: how to present the content at the right angle? Will it be straight forward presentation or application of secret marketing ingredients?

No one loves boring books and movies! If your text is blank with no exclamation and engagement, how you can expect to reach your goals. Common sense, right? Speaking about tactics and tips, journalist knows better: if you look at the modern magazines and analyse their articles, surprisingly you can get inspired and follow the structure of women blog to the industrial topics. Why not? If that has sense.

Circular text structure, epilogues, metaphors, idioms and quotes – could serve you great! The trials, practice and experiment could fruits to your marketing goals.

               Talking about special preparation, yeah of course, grammar is in high focus. But please not the special sauce that everyone likes to add to texts so it sounds nothing but the extract from your company profile. People are done with commercials and direct sales, they really want to discover, to study and understand.

And our job is to lead them and make them make a right decision selecting the contractor!

Always remember:

“If you don't have time to read, you don't have the time (or the tools) to write. Simple as that.” 

― Stephen King