Content Marketing- The Steps and Processes
Major four steps involved in content Marketing are
- Identify your target audience
- Determine the kind of content they will be engaged in
- Choose the medium of propagation
- Putting it together – Publishing
- Review and Feedback
Marketing happens across three most important platforms
- Social media
- Advertising boards
- E-commerce.
Start with a good content plan. Revealing a good part of your brand message is quite important when you compose and market your content. Content marketing decides the message and what it is likely to do to the reader. Millennial content has all aspects put together: creative, narrative, digital engineering, analytics. The marketing has to match the people’s changing motivations and encourage them to buy.
Social media marketing, is one of the important mediums of content propagation. Market a different content for each kind of media. This will draw the kind of users you want to. Quality and quantity go hand in hand in online content marketing.
The passion of the brands that are articulated through content builds loyalty and devotion. Digital marketing places emphasis on time-bound relevance. The swift sharing across the different platforms has to escalate the brand’s visibility.
Finding your own niche in the crowded marketplace is definitely a much-needed skill. Always being curious about exploring the next step before anyone else also keeps you on top of things. Natural intuition is the best guide to the best and judge the effectiveness of the content and its reach.
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Marketer, Writer. 18 years experience in Advertising, Brand, Communications, Client Servicing, Public Relations, Strategy.
9 年Yes. A Brand Guideline is so important for each and every Brand. You see the difference in how Brands like HSBC, Unilever has shaped up. Why? Your answer is as good as mine, because... of... the... Brand Guideline.
Marketer, Writer. 18 years experience in Advertising, Brand, Communications, Client Servicing, Public Relations, Strategy.
9 年They don't, no one follows that Brand Guideline, where as everyone should follow that. You get what I'm saying? Practice is what is missed in the management. The thing is, they think they know it all and seldom listens to us where as, we are only recruited and chosen in that designation because we actually know what we're talking about. We come with the knowledge, and mostly experiences. The biggest teacher of all. Of course, I'm talking in general. You cannot sell anything in 2015 unless you have a content storytelling. People want to know prior to purchasing. This is not a direct sale. It's not like the 80'[s where all advertisements were product centric. This is the era of consumer centric. There HAS to be a story. Enough said. :-) Or, maybe I'll say a little more. :-)
Marketer, Writer. 18 years experience in Advertising, Brand, Communications, Client Servicing, Public Relations, Strategy.
9 年Oh yes. First segment your Product for your Target Group, Gender. income, Demography, Psychography and all that. Content Storytelling is the only way to go in 2015 as Gary Vaynerchuk would say. Eventually you create your Brand Image and voila! Go crazy and advertise! Whether traditionally or digitally. :-)