Content Marketing is SO Important

In this episode of ‘The Marketing Drive,’ Chris Doelle explains the importance of content marketing and how it can drive sales and customer engagement. He highlights that traditional sales-focused marketing is limited and ineffective for customers not actively seeking a specific product. Chris defines content marketing as providing valuable information to build brand authority and trust. He suggests various forms of content, including blogs, YouTube videos, and podcasts, emphasizing a 90/10 rule where 90% of content should educate or entertain and only 10% should promote. He also discusses the enduring value of writing books to establish credibility. Doelle concludes by reinforcing that diversifying content across multiple formats enhances reach and fosters stronger customer connections.

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