Content Marketing

What is content marketing in simple words?

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

What is content marketing?

Content marketing is creating and distributing valuable, relevant content to attract and engage your brand’s target audience. It often signifies expertise in a particular area and helps promote brand awareness. Consumers want to feel connected to a brand that aligns with their identity. By putting effort into producing content that serves a purpose to existing and potential customers and delivering valuable advice, an organisation can develop and nurture relationships.

Content marketing can include blog posts, videos, podcasts, infographics, emails, newsletters, magazines, courses, webinars, social media posts, templates, quizzes, and more.?