Content Marketing is the secret Ingredient
7 Great Examples of how Content Marketing can generate ROI
Content marketing may still be new, but it is proving to be one of the most effective marketing techniques. If you’re still trying to work out how content marketing can make a difference to your business, then have a read of these 7 success stories from large and medium sized companies across different industries.
1 Crowe Horwath
Crowe Horwath is a leading accounting and consulting firm.
What they did to engage and educate their customers
In 2013, the company set a target to reach financial institutions with $1 billion or more in assets. Their strategy consisted of generating nearly 50 different pieces of content centered around several topics of interest to their target customers, using all the following formats:
- Case studies
- Infographics
- Video
- Executive briefs
The Result
The results of their entire content marketing strategy have been superb, but one infographic in particular was especially effective. According to the Content Marketing Institute, this infographic generated nearly 800 new contacts, two of whom paid $250,000 for Crowe services. This infographic focused on a key industry topic around new and highly impactful compliance legislation.
Key Take-away
A strong example of the success of content marketing in the B2B world. Its shows the success of focusing on an industry hot topic by giving it relevance, making it simple and outlining where action needs to be taken - aligned to your business expertise.
2 ADP
ADP are experts in human capital management, a leading business outsourcing solution provider.
What they did to engage and educate their customers
ADP created white papers. One of the key features that made their white papers so effective is that the company provided detailed estimates of the amount of money that prospects can save using ADP’s solutions. For example, they estimate that a human resources coordinator in a firm with 50 employees would save over $13k by employing ADP’s solutions and strategies.
Key take-away