Content marketing is a powerful and cost-effective way to increase brand awareness.

Content marketing is a powerful and cost-effective way to increase brand awareness.

Content marketing is a powerful and cost-effective way to increase brand awareness, build customer relationships, and generate leads. It involves creating valuable content that informs, educates, entertains or inspires your target audience in order to engage them.

Benefits of content marketing include:

1. Increased Reach & Visibility: Content marketing can help you reach new audiences who may not have heard of your brand before. It also helps boost visibility on search engines by increasing organic traffic from relevant keywords.

2. Improved Engagement & Loyalty: By providing helpful information that resonates with your target audience, you can establish trust and credibility with potential customers which can lead to higher engagement rates and more loyal followers over time.

3. Cost Savings: Compared to traditional advertising methods such as print or television ads, content marketing is much less expensive since there’s no need for production costs or paid media placements - all you need is an internet connection!

4. Higher Conversion Rates: When done correctly, content marketing can be used to nurture leads into becoming paying customers through persuasive storytelling techniques like case studies and product reviews/testimonials.

To track the results of your content marketing efforts, here are some metrics you should monitor regularly:

1) Traffic – How many people are visiting your website? Monitor this metric closely so you know whether or not people are actually viewing the content being created for them; if not then it could be time for a change in strategy!

2) Leads Generated – How many leads does each piece of content generate? Pay attention to what type of content performs best at generating qualified leads so that you know where to focus future efforts (e-books vs blog posts vs webinars etc.).

3) Social Shares Are people sharing your pieces across various social channels? If they’re not then it could mean either the quality isn’t good enough or they don’t find it interesting enough - both factors worth considering when planning out future projects!

4) Conversions – What percentage of visitors become paying customers after reading/viewing one particular piece? This will give insight into how effective certain types of contents are at converting readers into buyers; if something isn't working well then consider switching up tactics until desired results start rolling in!

Andy Alagappan 832.677.4620, Data-driven inbound marketing (epromotionz.lpages.co)