Content Marketing Myths: 5 Misleading Statements To Watch Out For

As the use of the Internet grows every day, so does the popularity of content marketing and myths surrounding it. Content marketing should be a priority for you and your business because every website, social media campaign, and even Adwords campaign, thrives on content. As a digital marketing agency, we’ve noted how clients have reaped long-term benefits from creating and publishing quality content. They enjoy an expanding reach, grow their new customer base, and have established brand authority through content written years ago.

Content is the heart of any digital marketing campaign. Without it, the beautiful aesthetic of a website or an expertly edited video is ultimately useless in converting a visitor. However, there are some content marketing myths that have proliferated over time as well. Some content marketers still espouse and back these statements, which I’d like to dispel. Want to know what they are?

Myth #1: Quantity of Content Trumps Quality – Quantity used to get higher organic reach, but quality is what people are searching for now.

Myth #2: Great Writers Come Cheap –  If you expect great writing in a short span of time for a cheap cost, think again!

Myth #3 Content Marketing Costs Too Much – Focus on the ROI of content marketing and not just the initial costs.

Myth #4: It’s Not For OUR Audience – Everyone craves personalized content, whether you’re selling to mass audiences or a niche.

Myth #5 We Don’t Have What it Takes – Content marketing is still quite young in the digital age but you can learn it from reading eBooks or you can even hire a digital agency if you have a budget.

Read the full article at here: https://2stallions.com/content-marketing-myths