Content Marketing: Landing Page And Why It Is Important.

Today,?I'll be sharing with you the most important thing that you need to complete your content marketing strategy: a landing page—and why it is important.

Writing a lot of content and ensuring that you use that to drive your top leadership, your certain invisibility, and more customers to your business, is important.

But if you just keep writing content on LinkedIn, websites, Medium,?and everywhere else without a landing page, then you are like someone?driving a car without a headlight, right??

That is what you are literally doing, because if you are not maximizing the traffic you are getting from your content, then you are not doing well.

?So what is that one thing you need to complete your content marketing strategy? It is called a landing page. You need a landing page to really maximize the benefits of content marketing. And what is a landing page?

A landing page is simple. A landing page is a standalone web page created for a particular purpose or goal.

You're either using it to capture leads or you're using it to drive sales, create awareness, or convert, which means you're directly persuading users to do something or take a specific action.?

That is the job of a landing page. So a landing page is different from a website. A website is made up of maybe a home page, about us, contact us, etc.

There's a lot of distraction, maybe a blog, you know, plenty of pages, and people have to navigate from one page to the next to find what they want on a proper website.

?But a landing page is a single standalone page. No navigations, no links, no blogs, nothing else. Just one call to action is meant for a specific purpose or a specific call to action.?

You want your users to take a specific action. That is what a landing page is meant for. And that is the best way to maximize the benefit of the content you are throwing out there.

This is the way it works. So you have written an article, posted it on LinkedIn, or posted it on your blog post, right? Or you have posted it on Instagram, Facebook, or somewhere else.

?You need to always direct people from, you know, those content back to your landing page because it's on your landing page that you can actually convert, you know, or persuade them to take an action.

And that is where you can capture these customers and nurture them toward a particular goal. So let me give you an example.

I have a friend, Nostalgia.? One of the top producers in Nigeria. So he recently, I believe last year, completed a short film.

But after some time, he just thought to himself and said to me, "How can I monetize my movies?" How can I make money off these things? You know, I just want to make money off it.

And we talked about—I told him—all you need is a strategy, the right tools, and the ability to execute your goals. And we came up with a landing page, a simple landing page, and one single landing page.?

The job of this landing page is to make sure that as he is sharing content, you know, about the movie on Instagram and on Facebook and other social media channels, he's driving traffic to the landing page.

?And when you land on that landing page, all you need to do is pay some money to be able to watch this short film.

And to our amazement, a lot of alerts were coming in, you know, he made some good money from that short film. It's more like self-primary.

Instead of taking it to the cinema, it was literally making money online just from a single landing page.?

That is the power of content marketing plus a landing page. So that when you throw out the content to the people out there, you are directing them to the landing page, and the landing page allows you to convert them into customers.?

So you can persuade them to give their email in exchange for downloading an ebook, or you can tell them to give their email to be able to get something from you, or you can tell them to make a payment to be able to do something or to get something in return. That is the job of a landing page.?

I also saw yesterday on Instagram that the movie finally made it, he got a lot of awards from the International Movie Festival across the globe in December. I'll just show you some of those awards. And if you have not seen the movie, it's called, "Kill the Impostor."

If you have not seen it, I want you to hit the link on the screen right now and go see the movie for yourself. You can see the power of the landing page, right? So I'm also directing you to that landing page right now.

Conclusion.

Why TribeArc builder?

Tribearc, aids in the creation of landing pages, the provision of free offers, the collection of leads, and the nurturing of those leads through email automation.

TribeArc Builder also helps in the conversion of those leads into customers using tried-and-true marketing tactics like free email copies; the sale of more digital goods, and the sale of online courses using email templates.